Marketing Manager @ Freight Island

  • Field Vision Bars Limited
  • 11 Baring Street, Manchester, UK
  • May 29, 2024
Full time Marketing

Job Description

Marketing Manager @ Freight Island

Salary: £35,000 – £40,000 DOE + bonus 

Reporting into: Head of Sales & Marketing 

Location: 11 Baring Street, Manchester

Working week: Monday - Friday 09.00 - 17.00
Occasional evenings & 1 weekend per month (trade dependant) required due to the nature of our industry. Days worked beyond 5/7 are given as TOIL (days off to be taken in lieu during week)

Start date: ASAP - flexible 


We’re looking for an experienced and ambitious marketing manager to join the team at Freight Island. We need a creative, proactive, and self-motivated individual with a passion for hospitality marketing and event marketing.  

You’re digital-first and fluent in social media. You’ll have an eye for design. You’re passionate about hospitality, and love to get involved with events. You’ll have strong copywriting skills and understand a tone of voice that resonates with customers. You’re a strong creative and enjoy bringing outside-the-box ideas to life.  

Your role will be to drive forward the day-to-day marketing of Freight Island which revolves around two main themes:

1) Event marketing – Freight Island hosts events throughout the year. Everything from festival style weekenders, through to comedy shows, live band dates, DJ led late night parties & more. A key part of your role will be to support in the promotion of these events, to drive ticket sales and footfall.   

2) Hospitality marketing – As one of the biggest F&B destinations in Manchester, Freight Island hosts 10+ kitchens and many bars. Another key part of your role is the continuous promotion of Freight Island as a destination for F&B, working closely with our many food traders to deliver exciting campaigns to present their menus.  

 

This role would be perfect for someone who loves and is used to a fast paced, busy environment where managing many work-streams at the same time is the norm. The perfect candidate is used to working with creatives (designers, writers, photographers, videographers etc) and thrives as a member of a collaborative team.

The ideal candidate will be confident in a mix of marketing disciplines, and have a solid understanding of email marketing, CRM, organic & paid social and PR. 

 

Who we are  

Freight Island is a cultural hub of food, drink and entertainment located amongst the historical industrial architecture in the heart of Depot Mayfield, Manchester.  

The multidimensional venue has transformed itself into one of the UK’s most exciting urban market and entertainment spaces, much more than a food hall. 

Freight Island is moving into an expansion phase and has plans to launch in other cities over the next 12 months (more news soon!). This is an exciting role where you will be joining the company at a pivotal moment; contributing towards the growth and development of one of the UK’s most exciting hospitality brands.  

 

Responsibilities include (but are not limited to):

  • To implement the day-to-day actions as part of the broader marketing strategy at Freight Island 

  • Develop and execute marketing campaigns across content, email, digital and social channels. 

  • Support in delivering the promotional marketing activity for our venues, seeing ideas through from concept generation to production and implementation. 

  • Hands on marketing support at our venues to help create and deliver world-class content. 

  • Building and implementing creative marketing campaigns to grow brand awareness and drive bookings/footfall to Freight Island  

  • Editor-in-chief of our brand newsletters, creating, writing, and scheduling external communications to guests. 

  • Working with videographers, content creators, and graphic designers  

  • Support with centrally organised campaigns, events, promotions and communications. 

  • Management of our online presence (Google, Trip Advisor, etc…)  

  • POS + menu ordering for all Freight Island sites. 

  • Provide weekly reports on marketing and comms performance. 

  • Working with the many food traders at Freight Island to create engaging and exciting marketing campaigns around their menus. 

  • Working alongside our partner agencies (PR agency, paid media agency)  

  • Working with external promoters to support the marketing of their events at Freight Island  

  • Managing the website and making sure event listings are up to date.  

  • Working with our website development partners to get the best out of our website. 

  • Setting up tickets with our ticketing partner platforms  

  • Building and sending newsletters 

  • Management of our email database  

  • This role may require work outside of normal hours / on weekends, if necessary  

 

Experience Required  

  • 4+ years marketing experience in either hospitality or events (or both!) 

  • Experience in executing holistic marketing campaigns (across social, PR, print, digital)  

  • Paid media experience (either alongside an agency or in-house) 

  • Knowledge of platforms such as META Business Manager, Mailchimp, DesignMyNight is an advantage 

  • Experience running your own events would be advantageous  

  • Qualifications in Digital Marketing or relevant field 

  • Proven work experience in digital marketing, events marketing, or hospitality marketing  

  • In-depth knowledge of various social media platforms (particularly Instagram, Facebook and TikTok)  

  • Highly creative with excellent analytical abilities 

  • Ability to drive processes and projects and become the go to person for all members of the team. You do not need to line manage people or teams for them to see you as a leader and take your direction. 

  • Experience of writing briefs for creatives and holding teams accountable to deliver against briefs. 

  • Excellent written English and experience in marketing copywriting 


Interview Process: 

1st Stage - Video call with our Head of People 

2nd Stage – In person interview with our Head of Sales & Marketing 

 

>>> Click on Apply Now to be taken to the application page.

Salary Range

£35,000 - £40,000 DOE