Coordinator, Fan Engagement (West Coast)

  • Warner Music Group
  • 777 S Santa Fe Ave, Los Angeles, CA 90021, USA
  • May 18, 2024
Full time Marketing

Job Description

Job Description:

At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we know that each talent makes our collective bolder and brighter. We are guided by four core principles that underpin everything we do across all our diverse businesses:

  • Music is Everything: Music is our passion, and we can never get enough. Tastes, trends, and tech will change, but great artists and songwriters will always be our driving force.
  • Global Growth, Local Expertise: Music is a global language. Through communication and collaboration, our success can come from anywhere and translate everywhere.
  • Innovation and Insight: Pushing the boundaries requires the best information and the boldest imagination. We use both to create the future.
  • Empowered by People: Like the artists we serve and the music they make, our differences make us stronger. This is a place where every talent can belong and build a career.

We remain committed to Diversity, Equity, and Inclusion. We know it fosters a culture where you can truly belong, contribute, and grow. We encourage applications from people of any age, gender identity, sexual orientation, race, religion, ethnicity, disability, veteran status, and any other characteristic or identity.

Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.

Job Title: Coordinator, Fan Engagement (West Coast)

A little bit about our team:

The Digital team at Atlantic Records is a full-service, agency-like marketing team, dedicated to building artist careers through the intersection of music and technology. We are responsible for all digital strategy and marketing for all artists on the roster, acting as artist partners in our 360 relationships, across music, touring, merch, and all other aspects of the artist career.  Through creative marketing campaigns, we build online and mobile fan communities, with an eye towards evolving the way that fans listen to, participate in, and purchase music and related products.  We create, market, distribute and optimize content, develop, and implement CRM/fan acquisition strategies, and work with new, engaging digital platforms and startups. 

Your role:

This role is perfect for someone who is a pop music SUPERFAN. You will be that direct connection to our artists’ fans, helping to build strong relationships and fan communities. You will help ideate fun fan interactions and meet-ups.  You will help build artist awareness through content creation and distribution.  You will watch, listen, and tell us what fans are saying.

The ideal candidate loves music and understands artist fandoms, with a knowledge of how the right content can move music. They are highly organized with exceptional attention to detail. They have the ability to manage multiple tasks at once and effectively prioritize. They are resourceful and can work autonomously, take initiative, speak up and demonstrate excellent follow-through. They can work in a fast paced environment, adhering to tight deadlines, while staying friendly, polite, and calm. They can communicate effectively and with confidence. They are tech savvy and are adept at quickly learning new processes and technologies.

Here you’ll get to:

  • Manage and maintain multiple fan accounts for artists across Atlantic roster
  • Interact with fans and guiding discussions
  • Produce, create, and edit fan content
  • Oversee online fan conversation and identify moments to amplify
  • Create social plans that work in tandem with artist release, tour, and promo schedules
  • Collaboratively work across teams to brainstorm and execute fan forward activations that align with project roll-out and artist values
  • Research fan communities and compile fan audits
  • Understand where fans exist online and IRL.
  • Identify top fans and fan accounts
  • Understand fans as people (i.e., What are their interests outside of X artist? How do they express themselves? What are they passionate about? etc.) 
  • Support two internal teams in marketing campaigns and project rollouts
  • Collaborate with the other fan & audience marketing coordinators
  • Admin support on an as needed basis

About you:

  • You are a superfan!  Possess a strong comprehension of pop music stan culture and its niches both on and offline
  • You have Canva, keynote design experience
  • You have Capcut or other video editing experience
  • You have a  positive attitude and/or personality
  • You have exceptional written and verbal communication skills
  • You have the ability to multi-task and work in a fast-paced environment
  • You are a fan of dance, electronic, K-pop or country music
  • You have a love of live music

About us:

As the home to 300 Elektra, Asylum, Atlantic, East West, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world’s premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through  a catalogue of more than one million copyrights worldwide. Redefining what it means to be a music company in the 21st century, our consumer brands include trend-setters like UPROXX, Songkick, HipHopDX, and EMP. We’re the home to WMX – the next generation services division that connects artists with fans and amplifies brands in creative, immersive, and engaging ways – and Alternative Distribution Alliance (ADA) – the ground-breaking global distribution company for independent artists and labels.

Together, we are Warner Music Group: Music With Vision & Voice.

Love this job and want to apply?

Click the “Apply” link at the top of the page, or apply directly with your LinkedIn. Applying with LinkedIn will import all of the information you put in your profile, but will still allow you to upload a resume and cover letter.

Don’t be discouraged if you don’t hear from us right away. We’re taking our time to review all resumes, and to find the best people for WMG.

Thanks for your interest in working for WMG.  We love it here, and think you will, too.

Salary Range

$21.79 to $23.07 Hourly

Salary ranges are included for job postings where required by law. The actual base pay is dependent upon many factors, such as work experience and business needs. The pay range is subject to change at any time dependent on a variety of internal and external factors.

WMG is committed to inclusion and diversity in all aspects of our business. We are proud to be an equal opportunity workplace and will evaluate qualified applicants without regard to race, religious creed, color, age, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, marital status, medical condition as defined by state law (genetic characteristics or cancer), physical or mental disability, military service or veteran status, pregnancy, childbirth and related medical conditions, genetic information or any other characteristic protected by applicable federal, state or local law.

Copyright © 2023 Warner Music Inc.

Links to relevant documents:

2024 Benefits At A Glance final.pdf

EVerify Participation Poster.pdf

Right To Work .pdf