Coordinator, Digital Marketing

  • Universal Music Group
  • Los Angeles, California
  • May 15, 2024
Full time Marketing

Job Description

We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.

How we LEAD:  

Capitol Records is currently seeking a Coordinator, Digital Marketing for our Hollywood, CA office. The Coordinator will support Digital Marketing initiatives across the label’s pop/rock-leaning roster. They are responsible for coordinating and supporting the execution of the web, social, and UGC elements of an artist’s digital marketing campaign, enabling digital storytelling and audience development – including but not limited to digital promotions, artists websites, fan acquisition and engagement, video releases, influencer campaigns, creation/implementation of digital tools and products to increase fan engagement, advertising, etc and drive consumption & conversion. 
How you’ll CREATE: 

Support asset creation & execution of digital marketing campaigns for senior members of the team. 

  • Communicate and work collaboratively across label departments including Marketing, International Marketing, Commercial Strategy,  Creative, Finance, Research & Insights, and Production. 

  • Daily administrative tasks as needed, including organizing meetings and sending calendar and conference invites. 

  • Process invoices and coordinate budget communication internally, as well as vendor communication. 

  • Coordinate automated submissions across digital marketing partners and Internal UMG processes, and follow through on details needed. 

  • Create trackable, affiliate links for multi-tiered campaigns and initiatives and monitor performance. 

  • Contribute ideas and participate in brainstorms and throughout campaign planning – keep abreast of existing and emerging media and marketing trends. 

  • Work with visual and art departments on creative digital content, optimization, routing, and scheduling. 

  • Track, analyze and utilize campaign, social data, consumer behavior online, and audience awareness to help optimize digital marketing efforts. 

  • Support execution of engaging UGC campaigns across short form content platforms that drive creations, trends, and vitality of music on the platform while also building artist audiences. 

  • Monitor campaign goals and objectives around awareness, engagement, consumption (streams, video views), and conversion (pre-orders, D2C) with measurable KPIs. 

  • Track-specific milestones, including email, social and advertising conversion rates, plays and views, number of fans acquired, campaign spend and ROI against project goals. 

  • Identify viral, digital word-of-mouth marketing opportunities with the goal of driving traffic, fan acquisition, and creating brand awareness for artists and participate in team & campaign brainstorms. 

  • Discover new sites, accounts, creators, and outlets to promote artists and maintain relationships. 

Bring your VIBE: 

  • Must have 1-2 years experience in digital, marketing, or content creation with focus on analytics and content. 

  • Strong analytical background and ability to create and update reports. 

  • Exceptional executor and communicator with a proven track record for accountability. 

  • Excellent communication, oral and written skills are a must. The candidate will be collaborating with presenting campaigns to and contextualizing results for a broad audience every week. 

  • Must be proficient with using Excel, PowerPoint or Keynote and be comfortable with collaboration and asset management tools like Google Drive, Box, and the like. Adobe Creative cloud proficiency a plus. 

  • Ambitious individual sought who is a self-starter requiring minimal direction. Must thrive in a team environment but be able to take initiative and work independently. 

  • Candidate must be motivated, creative, innovative, organized, detail-oriented and accustomed to working under tight deadlines. 

  • Candidate must have strong computer knowledge of various music applications and excellent knowledge of the Internet. Passion for music and internet is a must! 



Perks Playlist:

  • Be part of an entrepreneurial, global organization that values authenticity, drive, creativity, relationships, and a competitive spirit

  • Comprehensive medical, dental, vision, and FSA options, as well as:

    • 100% coverage for out-patient mental health services

    • Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)

    • A lifetime fertility support allowance of $30,000 to plan participants

    • Student Loan Repayment Assistance and Tuition Reimbursement

    • 100% immediately vested 401(k) match on the first 5% of your contribution on eligible compensation

  • Variety of ways to prioritize much-needed time away from work including:

    • Flexible Paid Time Off (PTO) for exempt employees

    • 3-weeks PTO for non-exempt employees

    • 2-weeks paid Winter Break

    • 10 Company Holidays (including Juneteenth and Wellbeing Day)

    • Summer Fridays (between Memorial Day and Labor Day)

    • Generous paid parental leave for every type of parent

Check out our full overview of benefits on the Perks Playlist page of the career site.

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.

Universal Music Group is an Equal Opportunity Employer

We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.

For more information, please click on the following links.

E-Verify Participation Poster: English / Spanish

E-Verify Right to Work Poster: English | Spanish

Job Category:

Marketing, Streaming & Digital Media

Salary Range:

$36,916 - $68,640

The actual base salary offered depends on a variety of factors, which may include, as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.  All candidates are encouraged to apply.