Director, Digital Marketing

  • Warner Music Group
  • Paramount Plaza, 1633 Broadway, New York, NY 10019, USA
  • May 14, 2024
Full time Marketing

Job Description

Job Description:

At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we know that each talent makes our collective bolder and brighter. We are guided by four core principles that underpin everything we do across all our diverse businesses:

  • Music is Everything: Music is our passion, and we can never get enough. Tastes, trends, and tech will change, but great artists and songwriters will always be our driving force.
  • Global Growth, Local Expertise: Music is a global language. Through communication and collaboration, our success can come from anywhere and translate everywhere.
  • Innovation and Insight: Pushing the boundaries requires the best information and the boldest imagination. We use both to create the future.
  • Empowered by People: Like the artists we serve and the music they make, our differences make us stronger. This is a place where every talent can belong and build a career.

We remain committed to Diversity, Equity, and Inclusion. We know it fosters a culture where you can truly belong, contribute, and grow. We encourage applications from people of any age, gender identity, sexual orientation, race, religion, ethnicity, disability, veteran status, and any other characteristic or identity.

Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.

Job Title:  Director, Digital Marketing

A little bit about our team:

The Digital Marketing team at Elektra is central to our operations, and at the forefront of breaking artists and speaking to their fans. We are a digital first label and a creative first label. We are strategy led, creative, we speak fandom and are outspoken in personality. As an internal and external key stakeholder in our artist’s careers, the Digital Marketing team is responsible for shaping and executing what makes our artists resonate with the world.

Your role:

As the Director, Digital Marketing, you possess a unique set of specializations in the digital realm. You’re an independent, proactive thinker who also loves to cross collaborate productively with the members of an artist’s team. You know how to create a plan, ideate it, execute it, learn from it and adapt. You’re a storyteller who’s passionate about helping artists get their vision out in any form – whether it’s via short form content, by directly identifying and mobilizing fan communities, breaking ground in unknown territory with only moments of a song, or by forging partnerships and relationships across the digital landscape. You love to action on all forms of data / analytics; and as an innate problem solver, you thrive on getting from Point A to Point B in a new way. You know how to identify emerging trends across all areas of the industry, and act urgently on them. 

Here you’ll get to:

  • Build and maintain strong relationships across the digital landscape with social and short form platforms.
  • Work hand in hand with the Project Managers and the Content team to create bespoke strategies for your roster of artists.
  • Establish relationships and interface directly with artists, managers and key label executives in order to develop compelling and powerful digital marketing strategies for your tailored roster of artists.
  • Construct community/fan-building initiatives.  Identify who the fans are or will be, develop their community online via various platforms and empower them to be a part of the artist’s story.
  • Build and manage new and ongoing relationships with our external partners and affiliates.
  • Work collaboratively with the Project Managers and Content teams to ideate, budget, and execute effective digital advertising campaigns for artists, creating a strong presence in the desired target market and community.
  • Work closely with artists and artist management to ensure requests and expectations are handled thoughtfully and carried out effectively.
  • Attend and contribute to all related company meetings in connection with assigned projects, and provide dept. head with timely feedback and follow-up regarding any action items.
  • Effectively communicate all aspects of your projects on a regular basis to the entire company (whether that be written, or confidently presenting in our meetings).

About you:

  • 4+ years of digital marketing experience.
  • You are excited about breaking songs, artists, and creating moments.
  • You live on TikTok, Reels and Shorts; you are a culture expert.
  • You’re passionate about the music industry and eager to learn and grow with us.
  • You are both creative and curious.
  • You have strong organizational skills and are capable of managing multiple priorities.
  • You have excellent communication skills, including public speaking and presentations.
  • You embrace change and are ready to take on new challenges as they come
  • You have a clear understanding of industry standard analytical tools, and a knowledge for data analysis.
  • You understand working with creators and influencers.
  • You have experience writing copy as well as creating and editing basic photo/video content.
  • You are a quick learner who is excited to discover and master new platforms, apps and services.
  • You are an innate problem solver.
  • You thrive on cross collaboration in a passionate environment.

We’d love it if you also had:

  • Experience creating and editing your own short form content.
  • Thorough experience in the social media space.
  • A passion and understanding of our cornerstone lifestyle brands; Elektra Records, Fueled by Ramen and Roadrunner Records.

About us:

With its broad and diverse roster of new stars and legendary artists, Warner Music Group is home to a collection of the best-known record labels in the music industry including Asylum, Atlantic, East West, Elektra, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics and Warner Chappell Music, one of the world's leading music publishers with a catalogue of more than one million copyrights worldwide.

For more than four decades, WMG has been an industry-leading force in providing a world-class array of services designed to help artists and labels grow their careers and their businesses. Artist & Label Services is the umbrella for WEA (Warner-Elektra-Atlantic) – the pioneering WEA distribution and marketing network – and Alternative Distribution Alliance (ADA) – the ground-breaking global distribution company for independent artists and labels.

Elektra Entertainment was launched in 2018 as a stand-alone music company within Warner Music Group. Its roots extend back to 1950, when Jac Holzman launched the iconic Elektra label in his college dorm room. Today, that same entrepreneurial, independent spirit is the driving force behind each of the unique labels that make up the core of the Elektra Music Group: Elektra, Fueled By Ramen, and Roadrunner. The company's adventurous, eclectic roster includes culture-defining artists such as Alec Benjamin, Bailey Zimmerman, Brandi Carlile, Brittney Spencer, Fall Out Boy, Fitz and the Tantrums, Gojira, KALEO, Maisie Peters, Rainbow Kitten Surprise, ThxSoMch, Tones And I, Turnstile, Twenty One Pilots, and others.

Together, we are Warner Music Group: Music With Vision & Voice.
 

Love this job and want to apply?

Click the “Apply” link at the top of the page, or apply directly with your LinkedIn. Applying with LinkedIn will import all of the information you put in your profile, but will still allow you to upload a resume and cover letter.

Don’t be discouraged if you don’t hear from us right away. We’re taking our time to review all resumes, and to find the best people for WMG.

Thanks for your interest in working for WMG.  We love it here, and think you will, too.
 

Salary Range

$90,000 to $100,000 Annually

Salary ranges are included for job postings where required by law. The actual base pay is dependent upon many factors, such as work experience and business needs. The pay range is subject to change at any time dependent on a variety of internal and external factors.

WMG is committed to inclusion and diversity in all aspects of our business. We are proud to be an equal opportunity workplace and will evaluate qualified applicants without regard to race, religious creed, color, age, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, marital status, medical condition as defined by state law (genetic characteristics or cancer), physical or mental disability, military service or veteran status, pregnancy, childbirth and related medical conditions, genetic information or any other characteristic protected by applicable federal, state or local law.

Copyright © 2023 Warner Music Inc.

Links to relevant documents:

2024 Benefits At A Glance final.pdf

EVerify Participation Poster.pdf

Right To Work .pdf