Assistant, Digital Marketing

  • Warner Music Group
  • Paramount Plaza, 1633 Broadway, New York, NY 10019, USA
  • May 11, 2024
Full time Marketing

Job Description

Job Description:

At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we know that each talent makes our collective bolder and brighter. We are guided by four core principles that underpin everything we do across all our diverse businesses:

  • Music is Everything: Music is our passion, and we can never get enough. Tastes, trends, and tech will change, but great artists and songwriters will always be our driving force.
  • Global Growth, Local Expertise: Music is a global language. Through communication and collaboration, our success can come from anywhere and translate everywhere.
  • Innovation and Insight: Pushing the boundaries requires the best information and the boldest imagination. We use both to create the future.
  • Empowered by People: Like the artists we serve and the music they make, our differences make us stronger. This is a place where every talent can belong and build a career.

We remain committed to Diversity, Equity, and Inclusion. We know it fosters a culture where you can truly belong, contribute, and grow. We encourage applications from people of any age, gender identity, sexual orientation, race, religion, ethnicity, disability, veteran status, and any other characteristic or identity.

Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.

Job Title: Assistant, Digital Marketing

A little bit about our team:

The Digital Marketing team at Elektra is a creative, innovative, detail-oriented and fast-paced team, responsible for growing and maintaining artists’ online presence through dynamic digital strategy, engaging social media content, strategic email marketing, digital advertising, and more.

Elektra Entertainment (Elektra Records, Fueled By Ramen, Roadrunner Records, Low Country Sound, and Public Consumption) was formed in October of 2018. Our artists span a wide range of genres including pop, rock, alternative, country and everything in-between. We are a small but powerful team and are looking for a candidate who wants to grow and learn with us! We are a company that prides itself on promoting from within, making Elektra a great place to not only start your career, but to grow in your career as well.

Here you’ll get to:

  • Assist department in building innovative digital campaigns to accomplish specific goals such as increased streaming and sales, email list growth, social/DSP follower counts, and more
  • Assist with asset creation for artists including short form content cutdowns, music video cutdowns, and static designs
  • Manage all invoice payments for the department
  • Manage email newsletter sends for artists/label and ideate ways to grow our subscriber lists
  • Assist with social content and messaging across all label social media accounts (Elektra, Roadrunner, Fueled By Ramen)
  • Project manage creation and updates of artist websites
  • Manage weekly playlist submissions for TikTok, Snapchat and other accounts
  • Manage TikTok ad platform for the label

About you:

  • You’re passionate about the music industry and eager to learn and grow within the label
  • You have strong organizational skills and are capable of managing multiple priorities
  • You are a native/advanced user of key social platforms – TikTok, Instagram, YouTube, X, Snapchat and Meta
  • You have excellent communication skills, including public speaking and presentations
  • Your finger is on the pulse of culture, music and trends
  • You embrace change and are ready to take on new challenges as they come
  • You have a basic understanding of the music streaming and digital sales ecosystem
  • You have experience writing marketing copy as well as creating and editing basic photo/video content
  • You are able to read analytics and develop plans and content in reaction to the data (i.e., audience demographics, similar artists)
  • You are a quick learner who is excited to discover and master new platforms, apps and services
  • You are able to multi-task and thrive within a fast-paced environment / adjust to last minute changes or needs 

We’d love it if you also had:

  • Basic knowledge of photo/video editing and design software including Canva, Capcut, Photoshop and Premiere
  • Basic familiarity with Spotify for Artists and YouTube Creator Studio.

About us:

As the home to 300 Elektra, Asylum, Atlantic, East West, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world’s premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through  a catalogue of more than one million copyrights worldwide. Redefining what it means to be a music company in the 21st century, our consumer brands include trend-setters like UPROXX, Songkick, HipHopDX, and EMP. We’re the home to WMX – the next generation services division that connects artists with fans and amplifies brands in creative, immersive, and engaging ways – and Alternative Distribution Alliance (ADA) – the ground-breaking global distribution company for independent artists and labels.

Together, we are Warner Music Group: Music With Vision & Voice.
 

Love this job and want to apply?

Click the “Apply” link at the top of the page, or apply directly with your LinkedIn. Applying with LinkedIn will import all of the information you put in your profile, but will still allow you to upload a resume and cover letter.

Don’t be discouraged if you don’t hear from us right away. We’re taking our time to review all resumes, and to find the best people for WMG.

Thanks for your interest in working for WMG.  We love it here, and think you will, too.

Salary Range

$19.23 to $20.51 Hourly

Salary ranges are included for job postings where required by law. The actual base pay is dependent upon many factors, such as work experience and business needs. The pay range is subject to change at any time dependent on a variety of internal and external factors.

WMG is committed to inclusion and diversity in all aspects of our business. We are proud to be an equal opportunity workplace and will evaluate qualified applicants without regard to race, religious creed, color, age, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, marital status, medical condition as defined by state law (genetic characteristics or cancer), physical or mental disability, military service or veteran status, pregnancy, childbirth and related medical conditions, genetic information or any other characteristic protected by applicable federal, state or local law.

Copyright © 2023 Warner Music Inc.

Links to relevant documents:

2024 Benefits At A Glance final.pdf

EVerify Participation Poster.pdf

Right To Work .pdf