Director, Retail Sales

  • Universal Music Group
  • New York, New York
  • May 10, 2024
Full time

Job Description

We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.

Bravado is a diverse team of passionate experts who amplify artists & brands through innovative products and curated experiences for fans around the world. Bravado is a global merchandise company, providing a broad scope of services, including eCommerce, Tour, VIP, Fan Clubs and Retail Branding. Bravado works in close partnership with both emerging artists and the biggest superstars in the music industry, to help ensure their brands reach the most fans globally.

Our products are being sold through the artist’s official e-commerce shops, through online marketplaces and in thousands of retail and retail locations around the world. We also service our artists on the road, providing merchandise and VIP experiences at live shows. We take great pride in constantly finding new ways to push innovation through products and partnerships. The company maintains offices in London, Los Angeles, New York, Berlin, Paris, Tokyo and Sydney.

How we LEAD:

We are seeking a Director, US Retail Sales to enhance Bravado’s presence and revenue stream across all tiers of retail. In close collaboration with Brand Management, Creative, Supply Chain, and Finance, we develop apparel ranging from high quality cut and sew products to traditional t-shirts. Products are sold to all tiers of retail, from High-end (e.g. Barney’s, Bloomingdales), to Specialty (Urban Outfitters, GAP, American Eagle), to Mass (Target, Walmart, Kohls). 

The Retail team is responsible for managing Bravado’s retail wholesale relationships with a primary focus on growing revenue. The candidate must be able to sell strategically to each retail partner by appropriately positioning Bravado’s products to align with each retailer’s consumer segments. The Director, US Retail Sales should have a deep understanding of Bravado’s retail landscape across tiers ranging from high-end department stores to mass retail and have established relationships with Bravado’s key retailers.

How you’ll CREATE:
In a fast-paced and growing environment like ours, priorities and projects often change so this role includes, but is not limited to, the following responsibilities:

  • Partner with major retail chains across all tiers to sustain and enhance our roster’s footprint in the market.
  • Work strategically with these retail partners to maintain evergreen volume driving business as well as dynamic merch + marketing campaigns that amplify our artists’ brands
  • Collaborate with Creative and Supply Chain to ensure product development aligns with retailer objectives
  • Develop retailer specific programs that are coordinated with artist and label activity and initiatives
  • Drive innovative ideas to continue revenue growth within designated retail lanes
  • Travel for in-person meetings with retailers and partners to develop/maintain key relationships

Bring your VIBE:

  • 7+ years retail sales experience in apparel
  • Fan of and strong knowledge of music to drive multigenerational fan connection through unique products
  • Well versed in pop culture to identify with ongoing trends
  • Ability to collaborate with key internal team members, such as Brand Management, Creative and Production.
  • Ability to run multiple complex projects simultaneously and meet deadlines consistently.
  • Exceptional written, listening, and verbal communication and presentation skills.
  • Excellent organizational and analytical skills.
  • Creative approach to problem solving short/long term challenges

Perks Playlist:

  • Be part of an entrepreneurial, global organization that values authenticity, drive, creativity, relationships, and a competitive spirit

  • Comprehensive medical, dental, vision, and FSA options, as well as:

    • 100% coverage for out-patient mental health services

    • Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)

    • A lifetime fertility support allowance of $30,000 to plan participants

    • Student Loan Repayment Assistance and Tuition Reimbursement

    • 100% immediately vested 401(k) match on the first 5% of your contribution on eligible compensation

  • Variety of ways to prioritize much-needed time away from work including:

    • Flexible Paid Time Off (PTO) for exempt employees

    • 3-weeks PTO for non-exempt employees

    • 2-weeks paid Winter Break

    • 10 Company Holidays (including Juneteenth and Wellbeing Day)

    • Summer Fridays (between Memorial Day and Labor Day)

    • Generous paid parental leave for every type of parent

Check out our full overview of benefits on the Perks Playlist page of the career site.

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.

Universal Music Group is an Equal Opportunity Employer

We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.

For more information, please click on the following links.

E-Verify Participation Poster: English / Spanish

E-Verify Right to Work Poster: English | Spanish

Job Category:


Salary Range:


The actual base salary offered depends on a variety of factors, which may include, as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.  All candidates are encouraged to apply.