Manager, Artist Relations & Strategy, Mexican Music

  • Warner Music Group
  • 777 S Santa Fe Ave, Los Angeles, CA 90021, USA
  • May 09, 2024
Full time Marketing

Job Description

Job Description:

At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we know that each talent makes our collective bolder and brighter. We are guided by four core principles that underpin everything we do across all our diverse businesses:

  • Music is Everything: Music is our passion, and we can never get enough. Tastes, trends, and tech will change, but great artists and songwriters will always be our driving force.
  • Global Growth, Local Expertise: Music is a global language. Through communication and collaboration, our success can come from anywhere and translate everywhere.
  • Innovation and Insight: Pushing the boundaries requires the best information and the boldest imagination. We use both to create the future.
  • Empowered by People: Like the artists we serve and the music they make, our differences make us stronger. This is a place where every talent can belong and build a career.

We remain committed to Diversity, Equity, and Inclusion. We know it fosters a culture where you can truly belong, contribute, and grow. We encourage applications from people of any age, gender identity, sexual orientation, race, religion, ethnicity, disability, veteran status, and any other characteristic or identity.

Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.

Job Title:  Manager, Artist Relations & Strategy, Mexican Music

A little bit about our team:

Warner Music Latina’s Mexican Music team is a dynamic group of individuals passionate about promoting Mexican artists, genres, and music to a global audience. We believe in the power of music to unite people and transcend borders, and we're committed to showcasing the vibrant tapestry of Mexican music to the world.

Your role:

The Manager, Artist Relations & Strategy for Warner Music Latina will be responsible to oversee day-to-day marketing and project management for our Mexican artists. Our rockstar candidate must be able to work on multiple projects simultaneously and is responsible for all marketing activity, including audience development initiatives and long-term projects. This role is based in Los Angeles, California and reports to the GM of Business Development & Operations, Mexican Music.

Here you’ll get to:

  • Supervise the planning, development, strategy and execution of Warner Music Latina’s artist projects and releases; and international repertoire to be worked in the US.
  • Work closely with artists and their teams to define marketing strategy and objectives.
  • Be in constant communication with Marketing Services to deliver strategic marketing plans with clear objectives; for them to execute.
  • Provide Digital Account Management with action plans, updates, and timely information.
  • Weekly reporting to General Manager on budget spent and performance of priority projects.
  • Seek marketing opportunities to achieve growth and development for our current artist in the mid and long term.
  • Drive progressive marketing campaigns and inspire innovation across the team with an eye towards building new processes to make these campaigns come to life.
  • Develop best practices and more effective agendas on promotion for Latina’s artists. 
  • Liaise with all internal departments, including finance, A&R, and legal to meet business needs. 

About you:

  • General market experience in Mexican Music.
  • 3+ years of experience in marketing related positions across record labels and music industry.
  • Fully bilingual in English and Spanish.
  • Proven ability to build and manage strategic marketing partnerships and build process to keep these partnerships moving.
  • Ability to forge excellent internal communication with team members and able to build excellent professional working relationships.
  • Candidate should be creative, innovative, detail-oriented, and resourceful.
  • Highly advanced organizational skills with the ability to multi-task and prioritize tight deadlines.

We’d love it if you also had:

  • Experience in digital marketing, audience development, fan engagement, and analytics. 

About us:

Warner Music Latina is the Latin division of Warner Music Group, representing US Latin in our Miami office. Warner Music Latina seeks to provide best in class service to its artist roster and to push the Latin culture forward, while breaking international barriers with its expertise to develop artists locally and in the global market. Among the extensive star-studded and up-and-coming artists on the roster are Yandel, Maria Becerra, Danny Ocean, Sofia Reyes, Zion & Lennox, Tiago PZK, Justin Quiles, Myke Towers, Blessd, Ovy on the Drums, Elena Rose, Mau Y Ricky, among many others.

As the home to 300 Elektra, Asylum, Atlantic, East West, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world’s premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalogue of more than one million copyrights worldwide. Redefining what it means to be a music company in the 21st century, our consumer brands include trend-setters like UPROXX, Songkick, HipHopDX, and EMP. We’re the home to WMX – the next generation services division that connects artists with fans and amplifies brands in creative, immersive, and engaging ways – and Alternative Distribution Alliance (ADA) – the ground-breaking global distribution company for independent artists and labels.

Together, we are Warner Music Group: Music With Vision & Voice.

Love this job and want to apply?

Click the “Apply” link at the top of the page, or apply directly with your LinkedIn. Applying with LinkedIn will import all of the information you put in your profile, but will still allow you to upload a resume and cover letter.

Don’t be discouraged if you don’t hear from us right away. We’re taking our time to review all resumes, and to find the best people for WMG.

Thanks for your interest in working for WMG.  We love it here, and think you will, too.


Salary Range

$90,000 - $120,000

Salary ranges are included for job postings where required by law. The actual base pay is dependent upon many factors, such as work experience and business needs. The pay range is subject to change at any time dependent on a variety of internal and external factors.

WMG is committed to inclusion and diversity in all aspects of our business. We are proud to be an equal opportunity workplace and will evaluate qualified applicants without regard to race, religious creed, color, age, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, marital status, medical condition as defined by state law (genetic characteristics or cancer), physical or mental disability, military service or veteran status, pregnancy, childbirth and related medical conditions, genetic information or any other characteristic protected by applicable federal, state or local law.

Copyright © 2023 Warner Music Inc.

Links to relevant documents:

2024 Benefits At A Glance final.pdf

 EVerify Participation Poster.pdf

 Right To Work - English.pdf

 Right to Work - Spanish.pdf