Manager, Digital Marketing

  • Warner Music Group
  • Paramount Plaza, 1633 Broadway, New York, NY 10019, USA
  • May 02, 2024
Full time Marketing

Job Description

Job Description:

At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we know that each talent makes our collective bolder and brighter. We are guided by four core principles that underpin everything we do across all our diverse businesses:

  • Music is Everything: Music is our passion, and we can never get enough. Tastes, trends, and tech will change, but great artists and songwriters will always be our driving force.
  • Global Growth, Local Expertise: Music is a global language. Through communication and collaboration, our success can come from anywhere and translate everywhere.
  • Innovation and Insight: Pushing the boundaries requires the best information and the boldest imagination. We use both to create the future.
  • Empowered by People: Like the artists we serve and the music they make, our differences make us stronger. This is a place where every talent can belong and build a career.

We remain committed to Diversity, Equity, and Inclusion. We know it fosters a culture where you can truly belong, contribute, and grow. We encourage applications from people of any age, gender identity, sexual orientation, race, religion, ethnicity, disability, veteran status, and any other characteristic or identity.

Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.

A little bit about our team:

ADA is the independent distribution and label services arm of Warner Music Group, breaking brand new artists and supporting industry legends. We bring the full passion and power of our people to every engagement, magnifying artists’ impact and helping them build the career of their dreams.

ADA’s Digital Marketing team is the heartbeat of its Label Services offering, partnering directly with artists, managers, and labels -- as well as cross-functional ADA and Warner teams -- to bring artist campaigns life and grow audience across social, streaming, CRM, and beyond. We are both creative cultural experts and meticulous digital operators, driven by a passion to optimize, innovate, educate, and empower in harmony with our indie partners.

Your role:

ADA is looking for a strategic digital marketer with expertise in social content strategy to join the digital marketing team as Manager, Digital Marketing. The Manager, Digital Marketing will be responsible for developing comprehensive digital strategies for marketing releases from Label Services artists and distributed partners across genres and career stages. The position will manage a roster of projects and develop campaigns that create cultural conversation, build artist social followings and engagement, and drive music consumption. They will be both creatively-minded and analytically-driven, serving as experts in industry standards digital marketing music.

Here you’ll get to:

  • Develop single and album rollout campaigns to successfully grow music streams, video views, UGC, social media engagement, CRM/fan acquisition, and an overall digital creative vision for ADA Label Services partners
  • Partner with artists and management to craft a social narrative and content strategy for each artist that elevates their brands and drives fandom, cultural conversation and music consumption
  • Craft, commission, and manage budgets and plans for Label Services releases including content creation, advertising, influencer marketing, AR and custom web development
  • Build and manage new and ongoing relationships with online partners, third-party marketing agencies, content creators, and influencers
  • Monitor campaigns in real-time, making recommendations for continuous improvement. Create post-mortem analyses to quantify the impact of each campaign and measure effectiveness of each tactic.
  • Assist with the development and optimization of online artist properties and communities (eg YouTube, TikTok, Discord, microsites) as applicable
  • Work with the head of Label Services and Commerce leads to develop marketing drivers to support opportunities with streaming services. Analyze consumption patterns on a track or artist level to inform tailored social campaigns to drive streaming
  • Collaborate with internal ADA teams including Commerce, Label Management, Publicity, International, Catalog, and Sync to build cohesive marketing campaigns and achieve project goals across a diverse roster
  • Maintain expert level knowledge of social platforms and social content strategies with a deep understanding of how to use each platform to drive engagement and consumption. Define engagement and audience growth goals and create a roadmap to reach those goals
  • Recommend new digital tools and partnerships for Label Services artists and label clients, including both platforms, insights, and marketing tools, as well as partnerships with upcoming sites/services.
  • Communicate product updates and best practices to artists, managers. and internal stakeholders
  • Build and maintain relationships with social media platform representatives and participate in regular update meetings as led by department head
  • Conceive and manage campaign strategies for ADA’s social and digital brand presence

About you:

  • You have a Bachelor’s degree or equivalent preferred
  • You have a minimum of 3+ years professional experience in digital/social media marketing in the music industry
  • You have experience managing an artist roster and multiple projects simultaneously
  • You have outstanding organizational and communication skills and expertise in social media content strategy
  • You have a passion for technology, socials, music, and fan-focused digital strategies
  • You have your finger on the pulse of current social media and pop culture trends and values, especially amongst Gen Z consumers
  • You build and maintain relationships
  • A problem-solving attitude to get it done, no matter the challenge
  • The ability to excel in a fast-paced, team-oriented environment
  • Strong background in digital strategy, with duties at previous employers that included day-to-day work in this area
  • Ability to work on tight timeframes and move projects forward with limited assets
  • Demonstrate leadership in team discussions and client meetings
  • A deep understanding of interactive technologies and communication tools, including:
    • TikTok
    • Facebook
    • Instagram
    • X
    • YouTube
    • Snapchat
    • Discord
    • Twitch
    • Website strategy
    • Email/CRM strategy

We’d love it if you also had:

  • Hands-on digital advertising experience
  • Graphic design (eg. Canva, Photoshop) and video editing skills (eg. FinalCut, Capcut)
  • Familiarity with file sharing applications, rippers, converters, encoders, etc
  • Experience using project management software (eg Airtable or Asana)
  • Experience analyzing and communicating data and insights trends (eg Chartmetric, Spotify for Artists)

About us:

As the home to 300 Elektra, Asylum, Atlantic, East West, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world’s premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through  a catalogue of more than one million copyrights worldwide. Redefining what it means to be a music company in the 21st century, our consumer brands include trend-setters like UPROXX, Songkick, HipHopDX, and EMP. We’re the home to WMX – the next generation services division that connects artists with fans and amplifies brands in creative, immersive, and engaging ways – and Alternative Distribution Alliance (ADA) – the ground-breaking global distribution company for independent artists and labels.

Together, we are Warner Music Group: Music With Vision & Voice.

Love this job and want to apply?

Click the “Apply” link at the top of the page, or apply directly with your LinkedIn. Applying with LinkedIn will import all of the information you put in your profile, but will still allow you to upload a resume and cover letter.

Don’t be discouraged if you don’t hear from us right away. We’re taking our time to review all resumes, and to find the best people for WMG.

Thanks for your interest in working for WMG.  We love it here, and think you will, too.


Salary Range

$62,400 - $70,000 Annually

Salary ranges are included for job postings where required by law. The actual base pay is dependent upon many factors, such as work experience and business needs. The pay range is subject to change at any time dependent on a variety of internal and external factors.

WMG is committed to inclusion and diversity in all aspects of our business. We are proud to be an equal opportunity workplace and will evaluate qualified applicants without regard to race, religious creed, color, age, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, marital status, medical condition as defined by state law (genetic characteristics or cancer), physical or mental disability, military service or veteran status, pregnancy, childbirth and related medical conditions, genetic information or any other characteristic protected by applicable federal, state or local law.

Copyright © 2023 Warner Music Inc.

Links to relevant documents:

2024 Benefits At A Glance final.pdf

 EVerify Participation Poster.pdf

 Right To Work - English.pdf

 Right to Work - Spanish.pdf