Senior Marketing Data Analyst

  • Splice
  • United States
  • Mar 07, 2024
Marketing

Job Description

WHO WE ARE:  

We are a producers playground, delivering music creators the tools they need to bring their ideas to life. With a massive, industry-leading catalog of licensed samples, paired with powerful AI, and access to affordable plugins and DAWs, Splice kicks sound discovery, inspiration, and creative output into overdrive. 

HOW WE WORK:  

At Splice, DISCO is a rallying cry for collaboration, accountability and unity within our organization; Direct, Inclusive, Splice Together, Creator Centric and Optimistic. Our shared success depends on our ability to support one another, work well together and communicate directly. By embracing flexibility and a unified approach, we can navigate anything that’s thrown at us. 

Splice embraces a culture of remote work. You’ll see your colleagues showing up from across the US and the UK. In order to keep us working well as a team, we have regular communication, including Town Halls, departmental All Hands and get-togethers.

When you join Splice, you join a network of colleagues, peers, and collaborators. Are you ready?

JOB TITLE: Senior Marketing Data Analyst 
LOCATION: REMOTE


THE ROLE: As a Senior Data Analyst embedded in our marketing team, you will play a central role in shaping the future of Splice by ensuring that decisions about how we market Splice are guided by robust and accurate data insights. In this Senior-level role on a small team, you will be in a pivotal role as a “data translator” whose expertise is tapped to turn marketing goals into actionable metrics and provide the analytics results to guide key decisions and assess the impact of prior initiatives.

WHAT YOU’LL DO: 

  • Collaborate with the marketing team to offer insights and build reusable or ad hoc data views that influence marketing strategy, channel mix, optimization and investment decisions.
  • Translate complex marketing questions into actionable analytics-driven metrics.
  • Design, develop, and maintain dashboards and reports utilizing SQL, Looker, or scripting languages, ensuring real-time visibility into marketing channel and campaign performance.
  • Evaluate the success metrics of marketing initiatives and experiments.
  • Determine and communicate the potential and realized business impact of our marketing decisions to relevant stakeholders.
  • Investigate, highlight, and suggest fixes for gaps or errors in our analytics events, and suggest potential additions to amplify marketing insights.

JOB REQUIREMENTS: 

  • Demonstrated experience with BI platforms (e.g. Looker, Tableau, PowerBI, Qlik)
  • Strong knowledge of statistical concepts including trend analysis, hypothesis testing, and confidence intervals.
  • Advanced SQL ability: Must be comfortable with advanced concepts including CTEs, UDFs, and managing query costs across large datasets.
  • Basic proficiency in scripting languages such as Python or R to automate tasks and perform advanced analyses.
  • Understanding and experience with success metrics for a SaaS marketing organization, including efficiency, attribution, funnel metrics and ROI for marketing initiatives.
  • Previous experience working within a marketing organization, with a good grasp of marketing-specific dynamics.

NICE TO HAVES:

  • As a company that serves musicians and producers, some knowledge of the music production process is an asset. If this topic is new to you, that’s okay—you should be open to learning about it.

The national pay range for this role is $132,500 - $157,500. Individual compensation will be commensurate with the candidate's experience.

Splice is an Equal Opportunity Employer 
Splice provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.