Senior Analyst - Music Promotion

  • Tik Tok
  • Dubai - United Arab Emirates
  • Jan 26, 2024
Full time Data Science

Job Description

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

Why Join Us:
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.

To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.

At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

About TikTok Music Distribution Platform:
The emerging product is a music distributor that allows musicians to distribute their music work directly to TikTok and other DSPs while musicians can enjoy 100% royalties. Our vision is to nurture the local independent artists by supporting them in distribution, promotion, and career development.
The emerging product is an integrated platform for music marketing and distribution, designed to empower new and undiscovered artists, helping them develop and build their careers. Free to join, the platform also enables artists to grow their fanbases, harness their creative voice and have their music heard worldwide.

TikTok's all-in-one platform for music creators:
- Distribute your music globally on TikTok and all major streaming services.
- Maintain 100% ownership and receive 100% royalties*.
- Promote your music and reach global audiences.

- Discovery & Insights: Use data to identify and monitor key digital & social platforms for emerging trends, creative ideas to optimise promotion strategies. Provide local insights to support the rest of Music team to iterate product & service offerings.
- TikTok Promotion: fully understand TikTok user journey to be responsible for the performance of music via video creation channels in TikTok.
- Digital Campaigns: Work with in-house A&R, marketing, product and artist management teams to ideate, plan and execute music promotion campaigns via digital ad campaigns.
- 4+ years of experience in digital content, creator marketing or Music related industry. Short video platform working experience is preferred, e.g. TikTok, Instagram, Youtube Shorts etc.
- Strong data analysis skills to extract, process, analyze data and make decisions based on data.
- Good sense of Music & content. Have a keen eye to discover viral trends on social media. Have strong abstract capabilities to develop and execute content strategies to establish and amplify trends on TikTok.
- Experience with algorithms is preferred.
- Experience with digital ads and media buying.
- Good work ethics, self-motivated and result-driven with cross-cultural empathy.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.



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