Music Promotion Business Development Manager

  • Tik Tok
  • Miami, FL, USA
  • Jan 26, 2024
Full time Business Development

Job Description

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

Why Join Us:
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

About the Team:
TikTok is a platform rooted in creativity and has played a critical role in enabling positive creative expression with our global community of users and creators. You will be tasked with becoming an expert in music and creator marketing on behalf of the business, continue to develop a deep understanding of music marketer mindsets and barriers to music marketing on TikTok.

- Scout and develop music promotion business opportunities with key music partners
- Pitch and sell promo service to key music partners
- Develop creator and content marketing strategies tailored to music partners and monitoring the performance of those strategies within campaigns in order to suggest operational and product updates and improvements.
- Maintain a highly collaborative cross functional approach for the purpose of developing promotional products and services related to music.
- Manage and deliver product and partner specific research efforts including consumer insights, consumer segmentation, competitive intelligence, industry trends, and developments.
- Focus on release planning strategy and partner management with designated label partners.
- 5+ years of experience in a professional music industry role, ideally in a partner facing, marketing or promotional capacity with a deep network of personal relationships with labels and/or artists.
- Must have a demonstrated understanding of the TikTok ecosystem, with an emphasis on music promotion strategy, artist and fan development, and trends.
- You have a natural aptitude for translating data into insights, and the appetite to influence new music promotion products and strategies based on these insights.
- A solutions-oriented team player who can lead efforts across music; capable of working calmly and quickly in high-stress environments.
- You are well organized, dedicated, with the ability to plan and deliver on tight deadlines with outstanding attention to detail.
- You are a great teammate and always have a positive and humble attitude.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at


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