Marketing Manager

Marketing Manager, Hideout Festival.

Full Time. 

Hybrid working - 3 days per week required in our East London office. This is not available as a fully remote role. 

Direct reports - 1 x Marketing Executive. 

£38k - £45k DOE.

Hideout Festival is a leading electronic festival on Zrce Beach, Croatia. From reasonably humble routes, with just a few thousand people back in 2011, Hideout has grown to be one of the leading electronic music festivals in Europe. With large crowds travelling from the UK to Croatia, the 5-day event spans day parties, boat parties and evening headline sets.

Our Marketing Manager will look after project planning and successful delivery of marketing activity across the key music festival account. They will manage the Marketing Executive and work closely with the Commercial Director to help put together a best in class programme of strategic and tactical activity which answers all marketing objectives whilst also working on site at the event in June 2023. 

You’ll help to drive and increase ticket sales, brand awareness and positive association, and help to coordinate marketing activities with various internal and external departments such as business development, sales, design, PR, operations, talent and senior management. You’ll need to be passionate about music, music events and festivals and the candidate will be available to work onsite at Hideout Festival, 23rd June - 1st July 2023.

CAMPAIGN MANAGEMENT & COORDINATION

• Create and implement the marketing plan for the festival meeting marketing objectives and best practices

• Consistent planning, reporting, measurement and managing day-to-day marketing activities

• Helping to formulate, oversee and maintain external partnerships and relationships, including PR / media agencies, media partners, sponsors

• Undertaking continuous analysis of competitive environment and consumer trends

• Helping to identify content marketing opportunities

• Working with data and insights to evaluate end-to-end customer experience across multiple channels and customer touch points

• Implementing marketing plans for all launches during the campaign and liaising with the various external agencies to deliver content across social, digital, mailers etc 

• Coordinating the sharing of assets with external parties, including talent representatives

CONTENT:

• Formulating ideas for and creating content for social media, mailers, website etc. We work with freelance designers and videographers, but candidates who can create content via Adobe suite will be preferred

• Writing copy for social posts, proposals, external output, promotion and the website

• Hiring, briefing and managing the relationships with videography and photography teams who will be tasked with capturing content on site and delivering this post event

• Managing artwork briefs and liaising with any agencies involved in creating content for online, print & photography

• Manage any brand assets, logo, imagery etc, for use by the rest of the business 

WEBSITE & APP MANAGEMENT:

• Manage website maintenance, design and development, and update copy and images regularly

• Ensure brand is consistently presented across website 

• Manage any problem and bugs on the website with IT/Dev support

• Use google analytics and hot jar, as well as any other tools, to measure web performance

• Manage design and build of the festival app with app developers 

SOCIAL MEDIA & COMMUNITY MANAGEMENT:

• Social media management across Twitter, Instagram, Facebook, TikTok, YouTube

• Curating and monitoring social media plans

• Optimising social performance and ensuring the brand is utilising best practice at all times

• Researching, exploring and investigating new platforms, trends and tech that can push the brand forwards. TikTok and Instagram Reels are the primary growth areas for the festival at present. A good understanding of these platforms and a keen interest in emerging social media platforms and trends is a must

• Engaging in social listening and conversation

MAILER MANAGEMENT:

• Manage direct email marketing platform 

• Grow the community on our mailing list, and also regularly trim the database to remove inactive users

• Plan, design, create and send out mailers, including running automated mailer campaigns based on data segmentation, adhering to GDPR and other best practices

PAID ADVERTISING MANAGEMENT:

• Oversee advertising strategy and consider additional areas of growth for the paid advertising campaign

• Work closely with advertising agency to develop and manage paid social media campaigns 

• Manage google adwords campaign 

PR & INFLUENCERS

• Working closely with PR team to deliver an effective press campaign for the festival

• Appreciating different sectors that the festival appeals across, and ensuring our PR team are engaging with these through media partnerships, press trips, activations and more

• Influencer marketing is becoming an increasingly important part of the strategy - we are looking for someone with an understanding of this space, and ideas about how to create engaging influencer content, on-site but also through the festival campaign lifespan

• Manage marketing related activities with sponsors, including coordinating campaigns and competitions, regular meetings to understand needs, and assisting them on site to ensure activations & content capturing is going to plan
  
  

REPORTING & BUDGET MANAGEMENT:

• Assist the Marketing Executive with reporting to the team on weekly activities and the results

• Create in depth monthly marketing reports

• Work with the team on analysis and insight to help support business decisions 

• Be responsible for annual marketing budget. Plan the spend across the entire festival campaign, work closely with management on sign off, and monitor throughout the year, optimising spend and changing tact where results dictate

• Work closely with accounts to ensure invoices are paid, receipts are managed and cashflow expectations are met

• A proven track record of handling large campaign budgets with competency and flair is expected

ON SITE MARKETING MANAGEMENT (23rd June - 1st July):

• Working closely with Marketing Executive and Marketing Assistant to manage a 360 in-event marketing plan across the website, app, social media, advertising, mailers, PR media, influencers, sponsors, artists and partners

• Coordinate with PR team on crisis communication and assist PR team on site to facilitate 50+ press and media attendance

• Coordinate with operations and travel management regularly regarding all information needed for customers

• Manage photographers and videographers to hit content objectives on daily videos and photos showcasing the event 

• Coordinating with sponsors on site to make sure their objectives are met 

• Representing the brand at the event and managing relationships with partner brands

• Management of after event customer survey and marketing report 

SKILLS & ATTRIBUTES 

• Proven track record of music event marketing with 3-5 years of relevant experience 

• Entrepreneurial, hands-on, enthusiastic, creative with a love of music and live events

• Excellent written English and numeracy skills with good eye for detail 

• Intellectually curious with an analytical and process-oriented mind-set

• Excellent communication and presentation skills

• Knowledge of GDPR and marketing best practices

• Ability to manage social media content and platforms including Facebook, Twitter, Instagram, TikTok & YouTube

• Adobe, Wordpress, Excel, Word, Powerpoint and Keynote capability essential.

How to apply:

If you’re interested in applying, please email info@thisisverso.com with a short cover letter letting us know why you’re a great fit for the role, an up to date CV and please detail your notice period.  Please apply ASAP to avoid disappointment.

 >>> Click on Apply Now to be taken to the application page