Marketing Manager

  • Armada Music
  • Amsterdam, Netherlands
  • Aug 28, 2023
Full time Marketing

Job Description


As a MARKETING MANAGER, you will be mainly responsible for the marketing plans and operational processes regarding your own roster of releases. You report to the Head of Marketing and work closely with the A&R-, Product management, Digital Distribution, Promotion and Social Media teams to promote our music worldwide through all channels of Armada Music and beyond.

What will you be doing?

 You will create strategic marketing and promotion plans for a roster of artists and releases;

 Together with the project teams, you will execute marketing plans. Always staying on top of a project’s developments, you’ll identify new opportunities and translate these into actionable marketing strategies;

 You’ll take a helicopter view over an artist’s positioning and will initiate campaigns for releases based on market analysis and research;

 You will keep in tune with new trends and follow technological developments closely, indulging in conceptual thinking;

 You will keep the artists and managements, as well as internal teams, informed on planning, progress, content and chart success;

 You will keep a tight grip on the Marketing & Promotion budgets and will report the cost balances;



 You’ve acquired a relevant degree in Business Marketing, Communication or Commercial Economy, at least ‘HBO’ (Dutch standard) or a bachelor’s degree;

 You have multiple years of experience in a similar role with a substantial track record in online/digital marketing;

 Knowledge of the inner workings of the music industry and affinity with electronic music are required. Preferably, you have a relevant network within the (dance) music industry;

 You have a good understanding of the factors that drive music consumption and know what buttons to push in influencing these;

 Online media excites you and you are always clued up on its most recent developments;

 You love creatively connecting the dots and building a campaign from all the ingredients available. In doing so, you must be a real team player;

 You possess excellent organizational and communicative skills and have the ability to drive forward processes within project teams;

 You have an analytical mind and have an ambitious, decisive and a problem-solving mentality;

 You’re in for a challenge and like dynamic working environments. You are used to working with strict deadlines, know how to prioritize and thrive under pressure;

 You live in or near Amsterdam;

 You are well versed in the English language, both in speech and in writing.

 Bonus points will be awarded to candidates who are also fluent in written and spoken Dutch.


At Armada Music, you’ll be pursuing your passion on an international scale. Calling an inspiring and musical environment home, you’ll bump fists with a young and dynamic team of skilled coworkers, both during office hours and at the  legendary Friday afternoon drinks in our in-office club (once the situation allows this again). We also offer an appealing pension scheme for when we finally decide to grow up and 25 days off per year to force you to miss us every once in a while. And we’ll pay you. There’s that too, of course. And one more thing, please keep in mind that this position is at our office in Amsterdam. Therefore we prefer applicants who live in or around this beautiful city with a reasonable travel distance to our office.

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