Marketing Manager

An exciting opportunity with a renowned London based venue.

The venue is currently undergoing a relaunch, and the Senior Marketing Manager will play a key role in ensuring that the company's marketing strategy is aligned with its business goals. The lucky candidate will be responsible for managing all social media as well as running engaging marketing campaigns aimed at selling tickets & growing the online presence of the venue. If this interests you - we’d love to hear from you!

For more information, and to apply, please refer to the restricted information section of this advertisement.

About the Company:

93 Feet East is a unique, quirky, and versatile venue located at the heart of East London's creative community. Established in 1999, the company has become a rite of passage for any dance music fan, with a great selection of respected brands hosting takeovers throughout the years. 93 Feet East is currently undergoing a relaunch, and the Senior Marketing Manager will play a key role in ensuring that the company's marketing strategy is aligned with its business goals. The lucky candidate will be responsible for managing all social media as well as running engaging marketing campaigns aimed at selling tickets & growing the online presence of the venue. If this interests you - we’d love to hear from you!

Please note: This is a hands-on role. If you're a doer, keep reading!

Key Responsibilities:

- Own the representation of 93 Feet East's multiple club events and ensure that the customer journey is optimal.
- Be the expert on the company's customers and markets, and ensure that the business and marketing roadmaps are aligned. Continue to build the 93 Feet East brand, growing social media audiences.
- Deliver inspiring, benefit-driven messaging that shows a deep understanding of the customers. Manage and grow the venue’s online presence to gain the relevant exposure for all elements of the business.
- Work with complex and diverse data sets to extract intelligence and create strategy and action plans.
- Work where business and marketing meet and be obsessed with the detail, particularly in marketing events in a creative market.
- Develop and own 93 Feet East's marketing strategy, with the goals of maximising conversion and customer lifetime value.
- Ensure that marketing and business expectations, such as business cases and forecasts, are aligned and justified based on data.
- Represent the customer's interests and market, and know exactly where the customers are and what they need to hear.
- Build go-to-market plans to meet marketing, business, and sales' shared expectations.
- Work with bookers to create sales enablement materials. Liaise with external promoters to ensure every externally promoted event is a success.
Contribute to the definition and upholding of the 93 Feet East brand.
Own marketing's contribution to the forecasting process for 93 Feet East.

Key Requirements:

- More than three years of experience in marketing.
- A track record of delivering inspiring, benefit-driven messaging that shows a deep understanding of the customers.
- Comfortable working with complex and diverse data sets to extract intelligence and create strategy and action plans.
- Experience working where business and marketing meet and be obsessed with detail, particularly in marketing events in a creative market.
- Excellent communication skills and a team player mentality.
- Passionate about the music industry and the customer experience.
- Knowledge of Facebook Business Manager (building targeted audiences, running targeted ad campaigns for click-through/engagement)
- Knowledge of Facebook Creator Studio (scheduling/posting content)
- Knowledge of Mailchimp (building sign-up forms, mailers)
- Knowledge of Google Ads / GTM/ SEO Campaigns (desired but not essential)
- Knowledge of Backend Website management (WordPress, Squarespace etc.)
- Knowledge of Facebook, Instagram, Twitter, Soundcloud etc.
- Knowledge of ResidentAdvisor and other ticketing platforms.