Digital Marketing Manager, Roster

  • SoundCloud
  • Los Angeles / New York
  • Mar 13, 2023
Full time Marketing Social Media

Job Description

SoundCloud is a next-generation music entertainment company powered by an ecosystem of artists, fans, and thriving communities. As one of the world’s most influential cultural platforms, SoundCloud holds a singular market position as both a music-streaming service with the largest catalog of music, and an artist services and distribution business to help artists grow long-term, successful careers.

SoundCloud is looking for a full-time Digital Marketing Manager. This role is based in our Los Angeles or New York office. The position will coincide roster’s execution of digital marketing strategies tailored to individual artist campaigns, and educate the team on the latest developments in the digital space. The ideal candidate will have 3+ years music business experience in marketing with emphasis in the digital and social ecosystem. Familiarity with Soundcloud’s voice, ethos, fan base and our artists’ music is essential. This position reports to the Head of Digital Marketing.


  • Regularly interface with artists and management on all aspects of commercial release plan and digital marketing strategy to ensure the success of the project.
  • Liaise with Account Managers and internal resources to write marketing plans and create digital content calendars and assets across multiple platforms to support artist development.
  • Oversee the creation of artist visual branding including social and digital assets.
  • Proactively communicate project mission/analysis with all departments inside the company, and to artist management
  • Coordinate with internal teams and 3rd party designers / developers to produce all assets for a digital release - links, banners, social skins, landing pages, CRM blasts, artist websites, apps, interactive games, and experiences
  • Oversee artist’s development and recommend promotional opportunities across the  SoundCloud platform and social media channels. 
  • Responsible to manage the digital release from infancy to legacy
  • Proactively recommend creative campaign ideas and optimization and best practices.
  • Plan, execute and optimize all advertising spends related to the project.
  •  Manage budgets and report advertising stats to all departments.
  • Develop and nurture relationships with relevant partners (i.e. social media outlets, digital blogs, influencers, curators, etc.) to secure promotion and coverage for projects.
  • Manage vendors and build compelling social media and interactive experiences that build fan loyalty, drive traffic, and support streaming.


  • 3+ years of experience in the music industry, digital marketing, or agency ideally in roles that were focused on consumer marketing.
  • Strong organizational skills and the ability to manage complex projects
  • Strong analytical skills matched with an enthusiastic creative approach to campaign building.
  • Knowledge and ability to balance music marketing savvy with attention to detail, follow up and execution on a multiple project level.
  • Expert in social communication and working with digital platforms:  SoundCloud, Facebook, Instagram, Twitter, Tik Tok, YouTube, Spotify, Apple Music, etc.
  • Strong writing and communication skills
  • You thrive in a fast-paced, dynamic and high energy environment and are comfortable with occasional ambiguity and a team player willing to pitch in whenever needed.
  • You are proficient at using Google Drive.
  • Ability to work under pressure with imminent deadlines and prioritizing tasks in real-time.

The salary range for this role is $60,000-$85,000 annually. The final salary offered will be determined based on relative experience, skills, internal equity, and location. We also offer a generous total rewards program - read more about additional benefits and perks below! 

About us:

  • We are a multinational company with offices in the US (New York and Los Angeles), Germany (Berlin), and the UK (London)
  • We provide a flexible work culture that offers the opportunity to collaborate and connect in person at our offices as well as accommodating work from home
  • We are deeply committed to ensuring diversity, equity and inclusion at all levels of our organization and fostering a community where everyone’s voice, perspective and experience is respected and heard
  • We believe a strong team is made by investing in employees through mentorship, workshops and enrichment opportunities


  • Comprehensive health benefits including medical, dental, and vision plans, as well as mental health resources
  • Robust 401k program
  • Employee Stock Ownership Plan
  • Generous professional development allowance
  • Interested in a gym membership, photography course or book? We have a Creativity and Wellness benefit!
  • Flexible vacation and public holiday policy where you can take up to 35 days of PTO annually
  • 16 paid weeks for all parents (birthing and non-birthing), regardless of gender, to welcome newborns, adopted and foster children
  • Various snacks, goodies, and 2 free lunches weekly when at the office

Diversity, Equity and Inclusion at SoundCloud

SoundCloud is for everyone. Diversity and open expression are fundamental to our organization; they help us lead what’s next in music by understanding and empowering our creators and fans, no matter their identity. We acknowledge the challenges in the music industry, and strive to influence an inclusive culture where everyone can contribute respectfully and thrive, especially the historically marginalized communities that many of our creators, fans and SoundClouders identify with. We are dedicated to creating an inclusive environment at SoundCloud for everyone, regardless of gender identity, sexual orientation, race, ethnicity, migration background, national origin, age, disability status, or care-giver status.

At SoundCloud you can find your community or elevate your allyship by joining a Diversity Resource Group. Diversity Resource Groups are employee-organized groups focused on supporting and promoting the interests of a particular underrepresented community in order to build a more inclusive culture at SoundCloud. Anyone can join, whether you share the identity or strive to be an ally.

 >>> Click on Apply Now to be taken to the application page

Salary Range