Content Creator

  • Elsewhere
  • 599 Johnson Avenue, Brooklyn, NY, USA
  • Jan 20, 2023
Full time Content Marketing

Job Description


Elsewhere and PopGun Presents



About the Companies


 Elsewhere is a multi-room Brooklyn music venue and nightclub built by and for the culture-obsessed, managed by our sister promotions company PopGun Presents - an events collective with deep roots in NYC's underground music community. We are here to empower artists, celebrate the diversity of our city, widen access to visionary and uplifting culture, and experience the joy of doing it all together.

 If you share our passion for music and art without boundaries, and you're looking for the challenge of your career, we want to connect with you - join us and grow with one of the best teams in independent arts, hospitality, events, and culture.


Job Description:


 Elsewhere is looking for a highly motivated and detail oriented Content Creator to join our rapidly growing, creative, and effective marketing team. The ideal candidate is a highly organized and effective communicator and creative storyteller, a TikTok native and personality, quick on their feet to react to emerging trends with the ability to turn content ideas into brand-building narratives.

 This individual will be responsible for maintaining the look and feel of our TikTok channel, as well as own channel growth, impressions and engagement as their main KPI. Responsibilities include but not limited to: Video editing, production, scheduling and publishing of video content, livestreaming, conducting research on our target audience and industry trends, and more. Other responsibilities will include creating edits and iterations of content for cross-channel posts (Reels, YouTube Shorts) and Paid Media. Attention to detail, sensitivity to online discourse, and ownership of projects is a must, as you will also be working with various team members across cross-functional departments as well as our community stakeholders to ensure seamless production of content.

 Our ideal candidate should have a strong understanding of current best practices for short-form media, previous success in creating content on TikTok and/or Reels, and understanding of various marketing tools to monitor and measure the effectiveness of campaigns. A genuine passion for quality content, and highly effective storytelling specifically within emerging music and culture, is a must - if this sounds like you, please get in touch.

 This position will report to the Content Marketing Director, and work closely with teammates in Social Media, Event Marketing, Programming, and Venue Operations to coordinate social media content and strategy initiatives. Some flexibility to work on-site during certain evenings and weekends is required.




Your day to day is…


  • Manage production calendar and content calendar for Elsewhere’s TikTok channel
  • Create highly entertaining and well researched value-add short form content, either front-facing and/or collaborating with key Stakeholders (Staff, Community, Artists)
  • dentify trending concepts and collaborate with creative teams to quickly produce and distribute content.
  • Brainstorm and produce content shoots both on-site and off-site
  • Create edits and iterations of both created and existing content according to brand-aligned content strategies for channels including, but not limited to, TikTok, Instagram Reels, YouTube Shorts, Paid Media.
  • Write copy and scripts, design, and distribute TikTok posts that build brand awareness, sustain the curiosity of audiences, and generate virality through knowledge of Hooks, Narratives, CTAs.
  • Host livestreams and produce artist/staff/community interviews
  • Conduct market research on audience preferences and latest industry trends to create and        develop relevant branded content
  • Working closely with the department to develop various projects and campaigns that ultimately drive follower and engagement growth
  • Measure and analyze post campaign success using defined KPIs
  • Suggest ways to optimize systems, content, engagement and conversions
  • Stay up-to-date with the latest social media best practices and technologies
  • Facilitate and engage in conversations with customers, community, and network 


You’ll be successful in this role if you have…


  • Minimum 1 year in a social media marketing 
  • Educational background in new media, marketing, or other relevant field of study
  •  Native user of social media and short form video content, including TikTok, Reels, Shorts.
  •  Proficiency in keyword research, social media SEO and campaign reporting tools
  •  Working knowledge of online marketing channels and strategies
  •  High aptitude at creating and delivering creative video content (image, video, and text) 


You’ll love your time at Elsewhere because…


  • We believe in what we do, and foster a culture of respect (for all music & people), passion, and excellence
  •  You will work with teammates that are the best in the culture & events business
  •  You will be on the cutting edge of music, enabling emerging culture to thrive
  •  We are building a long-term business, that can support long-term careers in our industry


Compensation and Benefits


•       $55,000 per year

•       Medical, dental, and vision benefits

•       Commuter benefits

•       401k

•       Unlimited Vacation

 We are an equal opportunity employer and work with E-Verify


 Elsewhere’s Values


These values are real and guide all of our decisions in how we operate and how we treat people. This includes our decisions to hire, reward, and fire. Every single person at Elsewhere will be held to these standards. This is how we build a great team, achieve our goals, and do so enjoyably.



Elsewhere is a haven for our staff, artists, and audiences to experience the joy of expressing their authentic selves. Everybody has the right to feel welcomed and understood here, in direct defiance of all the ways our society tries to divide us up out there. We crave connectivity and togetherness. We’re curious about the unknown. We’re open-minded to a fault.



The chills we get experiencing transcendent music in a crowd remind us that a better world is possible. Elsewhere is a celebration of that feeling - of joy, wonder, and hope. We are here to have fun, and we reject cynicism in all its forms.



Our love for the game comes from a place of deep respect: for the extraordinary history of music and nightlife in NYC, for the working artists out there redefining culture, and for our staff who live and breathe it every night. To do right, we extend that respect to each other and everyone else along the journey.



Our job means service: to our teammates, artists, customers, community, city, and to the culture. We celebrate individuality, but there is no place for ego.



We believe strong communities are built on trust, and so everyone must rely on us to be honest, transparent, and consistent. We live our values and stand by them even when it’s hard or inconvenient. We admit our mistakes and work to grow from them.



There are much easier ways to earn a living. The renewable resource that keeps our team sustained is an unshakable conviction in some aspect of our mission, whether it’s supporting new artists, helping audiences discover music, building community, or shifting culture. 




To accomplish our goals we aim high, and work both hard and smart.





The beauty of culture is that it is always evolving, and so should we. We value out-of- the-box thinking, challenging “the way things are,” and imaginative leaps. Like in art, it is better for us to fail trying something new than to not be experimenting in the first place.

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