Social & Sales Marketing Communication Manager

  • Believe
  • London, UK
  • Jan 19, 2023
Full time Marketing Sales Social Media

Job Description

Company Description

Believe is above all a passion for music, tech, and digital marketing, shared by over 1,500 talented people in more than 50 countries. It is a visionary and entrepreneurial spirit that drives us and makes us a world leader in the digital distribution of music.

Believe is a tribe of experts who successfully meet the challenges of the transformation of our music industry every day. It’s an adventure, a human adventure, and one that is propitious and stimulating for all of us.

Finally, Believe is a story that began in 2005 and that we must continue to narrate, now, and with you. Believe's mission is to develop labels and artists in the most suitable way, at each stage of their career and development. 

Job Description

The job will focus on 3 missions:

1)  Marketing (65%)

A.    CRM: Client Newsletters management

Objective: Retain & secure our clients by proving the value we deliver

Main Tasks: Adapt central newsletter content for local market & create specific newsletter on local marketing and digital news

Frequency: 1 newsletter per month sent to all clients

KPI: opening rate >35%

 

B.     Clients Events

Organize local client events

I.      Believe innovative session for existing clients

  • Objectives: Educate, train and engage our clients
  • Format: Masterclass / Workshop - 2.5 hours webinar or physical
  • Frequency: every quarter
  • KPIs: Satisfaction rate – Participation rate

 II.     Believe Bootcamp for new business

  • Objectives : Engage prospects & clients
  • Format: Masterclass / Workshop 2,5 hours webinar or physical
  • Frequency: semi- annual
  • KPI : Satisfaction rate – Participation rate

 

C.     BtoB Events

Objective: Raise awareness on Believe and drive engagement of prospects

Main Tasks:

  • Identify relevant local BtoB events
  • Define format of Believe participation (Panel, Keynote, workshop)
  • Prepare Believe speaker
  • Animate Booths  

Frequency: 3 participations per year (ex: Reeperbahn, Midem, MaMA, ADE, SXSW, Womex, Classical Next)​

KPIs: Participation rate for physical events – Number of views of digital events – Booth traffic

 

D.   Awards

Objective: Drive leadership position of Believe and highlight Believe music, tech & digital expertise

Main Tasks:

  • Participate in local key awards in the industry
  • Participate in local powerlist to raise the profile of our top execs

KPIs: 2 local or global participations per year (Ex: Billboard Power list, Social Music Awards (FR), Music Week Awards)

 

E.    PR:

Objective: Build/strengthen Believe awareness & reputation to generate sales

Main Tasks:  coordinate with a local PR Specialist/free-lancer and GM/GMO all local PR activities (new signings, Believe position in local charts, key partnerships, new signings, new releases…)

Frequency: at least 1 press release per month

KPIs: coverage in Tier 1 local trade media – 1 interview with GM / quarter (TBC)

 

2) Social media (35%)

Objectives

  • Build/strengthen awareness & reputation of Believe locally
  • Drive engagement of the key target audiences: artists, labels, managers, producers, partners, media etc

Main Tasks

Scope: Believe Instagram account (L&AS + AS) for Year 1

Social media animation + content Planning (harmonization of the marketing mix)

  • Frequency: min 3 posts per week (marketing innovations, new signings, new releases, success stories, marketing campaigns, digital retail news etc...)

Social media moderation & community management (incl. qualification of the audience)

  • Respond to around 20 requests per day

 

3) Monitoring & reporting (5%)

Monitoring & reporting of all local Social & marketing communication activities to central team (dashboard to complete on a monthly basis)

Qualifications

-      Min 3/4 years experiences in marketing communication

-        Excellent collaboration skills, internally and externally

-        Digital Savvy

-        Excellent communication and writing skills

-        A first experience in the music / entertainment industry is a plus

Additional Information

Believe strongly promotes equal treatment regardless of race, ethnicity, nationality, gender, sexual orientation, socio-economic status, age, martial or civil partner status, pregnancy or maternity, physical abilities, religious beliefs, political beliefs, or other ideologies.

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