Role: Marketing Manager: FIELD DAY
Reports into: Senior Marketing Manager
Salary: Dependent on experience
Location: Canada Waters, London
Contract Type: Full Time, Permanent (42.5 hours per week)
Who we are:
At the heart of Broadwick is a founding belief in the power of ‘live’ with the objective always being to inspire, connect and create massive impact through music, culture and space.
With four core divisions; Entertainment, Venues, Development and Partnerships, Broadwick Group, designs, builds and operates some of the world’s most exciting venue and entertainment brands.
With headquarters in London, Broadwick Entertainment is focussed on creating entertainment experiences that transport guests from their everyday lives, through unparalleled line-ups and forward-thinking production and creativity.
Our history and heritage is deeply rooted in music, building a portfolio of 20+ global festivals before selling the portfolio in 2019 to focus on our growing portfolio of venues and new entertainment brands that includes Printworks London, Depot Mayfield, Beams, Field Day London, Dockyards, Exhibition London and Magazine London.
The Broadwick marketing team leads best-in-class brand and marketing campaigns to audiences across our portfolio of venues and entertainment brands.
The team works collaboratively with in-house design and creative teams as well as our partners to build and deliver multi-channel campaigns that drive sales and brand awareness through innovation and creativity.
We’re a passionate and dedicated team with strong values and vision for the future of events and culture spaces.
What we’re looking for:
We’re looking for a Marketing Manager to plan and successfully deliver marketing campaigns for established Broadwick Entertainment brands with particular focus on the 50,000 capacity London electronic music festival, Field Day.
Field Day is London's largest electronic music festival and is held in East London's Victoria Park and has seen some amazing performances over its history with the likes of Chemical Brothers, Bicep, Krattwerk, Peggy Gou performing in recent years.
This role will be responsible for delivering a best in class programme of strategic and tactical activity which delivers all marketing objectives.
Through your experience, industry knowledge and passion for music and brand you’ll help to drive ticket sales, brand awareness, audience acquisition & positive association. In addition to helping to coordinate marketing activities with various internal and external departments such as sales, design, operations, partnerships, talent and senior management.
What you’ll be responsible for:
Development and implementation of 360 marketing plans for relevant shows and event spaces.
Consistent project planning, reporting and measurement. Meeting marketing objectives and best practices.
Building a range of connected audiences across platforms, and constantly building strategies to drive data acquisition, engagement and sales.
Management of official social and web channels for the brands in question, with the support of the Marketing Assistant, building content strategies to continuously drive engagement for each, helping to identify content marketing opportunities.
Working with data and insights to evaluate end-to-end customer experience across multiple channels and customer touch points.
Management of brand marketing activities, owning and driving the brands forward.
Has a great awareness of the digital space to create engaging content including imagery, video, blogs, articles, newsletters and web copy for promotional and marketing activity.
Constructing and implementing compelling on and offline advertising strategies to push ticket sales & build brand awareness, including outdoor, digital and innovative use of tech.
Helping to formulate, oversee and maintain external partnerships and relationships, including PR / media agencies, media partners.
Working collaboratively with the PR agency to obtain optimal press and partnerships coverage.
Working with the design team to brief in assets and provide feedback for seamless delivery.
Working with the music team to execute campaigns optimal for each artist / event based on their genres, audiences and partnership with the promoter.
Undertaking continuous analysis of competitive environment and consumer trends to help keep business development, operations, talent and senior management informed.
Directing the capturing of content in-event to successfully promote on-site activity and increase the reach of the brand.
You’ll need to have:
Proven track record of driving ticket sales and music / event marketing.
You’re passionate about electronic dance music, music events and festivals which helps guide your marketing strategies and creative ideas to cut through the chatter and reach those who want to hear about our events and brands.
Strategic and opportunistic.
Entrepreneurial, enthusiastic, creative mindset.
A love of music and live events.
An eye for content / brand aesthetics.
Good copywriting skills.
Confident in delegating tasks and mentoring junior team members.
Likeable, dedicated, unconventional, with a thirst for getting stuck in.
Organised, structured and calm.
Excellent written English.
Strong empathy for the team and passion for growth.
Intellectually curious with an analytical and process-oriented mind-set.
Excellent communication and presentation skills.
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