Marketing Analyst (all genders)

  • Native Instruments
  • Berlin, Germany
  • Sep 12, 2022
Full time Data Science Marketing

Job Description

Marketing Analyst (all genders)

Berlin, Germany.

For 25 years, Native Instruments has been at the heart of musical innovation. We’ve created communities, pushed technological boundaries, and opened new creative horizons for amateurs and professionals alike. Guided by our mission to make music creation more inclusive and accessible, Native hardware, software, and digital services provide fully-integrated solutions for musicians, producers, and DJs of all genres and levels of experience. Native Instruments is part of Soundwide, whose mission is to make music and audio creation a more joyful and inspiring experience for creators everywhere by helping them to find, and stay in, their creative flow. Soundwide’s collective vision is to inspire and empower creators to express themselves and reimagine the future of sound.

Our Commercial Data Insights team designs, builds and maintains data models, reports and dashboards for stakeholders throughout our organization. We manage, evaluate and mine vast volumes of web, sales, customer and usage data for information and insights to enable data-directed business choices. Our data team collaborates with all level contributors in Marketing and Product Creation on stimulating projects, transforming Soundwide into an insights driven organization where analysis, data and reasoning are embedded in all resolutions - large and small.  

What You'll Do

  • Evaluate user experience, engagement and purchasing data across our digital touchpoints to provide insights and actionable advice for marketing purposes
  • Collaborate with our Digital Marketing Managers, you’ll develop insightful reports & dashboards to evaluate and optimize campaign performance
  • Turn business questions into clear organized problems and search for answers by assessing historical information, collecting new data and conducting experiments
  • Collaborate with data engineers, data scientists and digital marketing managers to implement a data strategy, expand our data-driven marketing campaigns and increase the data literacy throughout our organization 
  • Build relationships and connect with a range of internal stakeholders to create and refine the tools and processes needed to support the commercial growth of our e-commerce business


What You'll Need

  • Your previous working experience in a similar or related role, experience in more technical positions would also be relevant (i.e data engineer, web developer or BI developer) 
  • A strong investigative mindset and your demonstrated ability to collaborate with stakeholders and translate requests into requirements
  • A profound knowledge of SQL is a must, any additional knowledge of Python or R is a plus
  • A solid understanding of descriptive statistics and exploratory data analysis
  • Experience with modern data analytics tools and platforms, especially the Google stack: Google Analytics / Tag Manager / Ads, BigQuery, Data Studio 
  • Your demonstrated experience in leveraging analytics and systematic experimentation to improve e-commerce KPIs for customer acquisition and engagement
  • A working knowledge of online marketing and advertising strategies, metrics and automation tools
  • Your strong sense of ownership, and your ability to achieve high-quality results based on imperfect data
  • Fluency in English with strong verbal and visual communication skills in order to present your findings to diverse audience groups


About Us

Native Instruments is a Soundwide company; together we embrace diversity and a respect for all people. We are proud to be an equal opportunity employer and we believe the foundation of our dynamic and pioneering spirit starts with a fair and inclusive culture. At Soundwide we strive to embrace teamwork and passion, deliver inspiring experiences, continuously innovate and empower our communities,  while also serving our planet. 

All applicants will receive equal consideration for employment at Native Instruments and we encourage everyone to apply – regardless of gender identity, race, color, religion, sex, sexual orientation, national origin, genetics, disability, age, or any other characteristic protected by law. 

Help us reach our goal in making the future of music diverse, inclusive and exciting! We encourage you to submit your application without the requirement for a photograph, identifying factors or personal status information.