Head of Growth Marketing

  • Songkick
  • London, UK
  • Sep 09, 2022
Full time Marketing

Job Description

About the role

We’re looking for an experienced Head of Growth Marketing, tasked with bringing what Songkick stands for to life on the global stage. In this role you'll drive the company's product growth marketing strategy and help tell the Songkick story to fans and the music industry. Success in this position requires a balance of creative, strategic, and ambitious thinking with deep operational know-how to translate big ideas into meaningful results. The successful candidate will be a highly skilled growth marketing generalist, able to flex with equal strength among marketing positioning, industry thought leadership and cross-functional team management. You will have proven success in executing world-class marketing initiatives, with a focus on user acquisition.

You’ll be joining a marketing function that is new for the business so we’re looking for someone who can thrive in an ambiguous and fast paced environment. Day-to-day, you’ll execute strategies that achieve our vision. This isn't just incremental; you'll develop creative, value-building and industry-changing opportunities. We are passionate about helping the music Industry understand the power of Songkick and how it helps them achieve their business objectives. Success in this role requires a passion for technology, culture, and trends - and the ability to translate the benefits of Songkick’s platform to users in a way that’s digestible, memorable, and fun.

Are you excited about helping shape the future of live music? Do you care about more fans seeing incredible live shows? Would you enjoy building a more rewarding environment for artists? Come and talk to us, we've already started.

 

Key Responsibilities

  • Lead global product growth strategies to support launches, partnerships, and evergreen storytelling
  • As part of Songkick’s management team, help define business strategy
  • Provide vision across Songkick’s owned channels to optimise brand awareness and authenticity
  • Work alongside communications leads to develop initiatives to tell stories around innovation
  • Manage, develop, and support a small team of marketing, partnership and community experts
  • Leverage user feedback to inspire innovation, and grow usage of our products,
  • Ensure profitability and efficiency across all marketing activity
  • Work alongside sales teams to optimise all media opportunities for brand clients
  • Build Songkick’s Industry reputation through thought leadership
  • Evangelise for Songkick internally and externally

Required skills

  • At least 5 years in a hands-on product marketing role, connecting with audiences, collecting and interpreting data insights to inform strategic decisions
  • World-class communication, project management and cross-functional leadership skills and proven track record of delivering quantifiable business impact
  • You understand the marketing funnel and how to optimise it at each stage for activation purposes
  • Critical thinker with a high level of comfort juggling fast paced projects, optimising resources
  • You have proven experience in tailoring global brands to local, domestic audiences or vice versa
  • Growth mindset, and willingness to play both strategic and supportive roles with equal enthusiasm
  • Proven experience in managing data-driven initiatives, effectiveness measurement, KPIs and metrics
  • You have previous experience developing toolkits and resources that drive user growth at scale
  • A creative thinker able to assist in the ideation of brand communication
  • Knowledge of relevant marketing tools/platforms for campaign activation (e.g Google Marketing Platform and Facebook, Programmatic DSPs and AdTech etc) and the application of these.

BIG PLUS

  • Knowledgeable about news and trends in the music marketing space
  • A good understanding of how tech companies work and use software to create best in class experiences for consumers and partners
  • Experience with offline brand partnerships, e.g., sponsored events
  • Time at a startup or fast-growing business, where change is constant and company culture is a genuine priority

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