Marketing Project Manager

  • Redeye
  • Los Angeles, CA, USA
  • Aug 01, 2022
Full time Marketing

Job Description

Job Title:  Marketing Project Manager/Sr. Marketing Project Manager

 

Organizational Information

Reports to: 

Department:

FLSA Status:

Pay Grade:


Supervises:

Revision Date:

Marketing Manager

Marketing

Full-time, Exempt 

L4 (Marketing Project Manager)

L5 (Sr. Marketing Project Manager)

N/A

11/2021

 

Job Purpose

The Redeye Marketing Project Manager is responsible for providing label partners with strategic guidance and marketing expertise in the ever-changing global marketplace. The Marketing Project Manager oversees an assigned roster of labels and works with label contacts to manage long lead planning for new releases, catalog and tour events, and label branding. The Marketing Project Manager creates robust and bespoke marketing plans for priority release campaigns that address all segments of a label’s business with Redeye. The Marketing Project Manager works closely with label representatives and Redeye’s marketing and sales team to execute all facets of marketing plans to ensure each campaign’s success. The main focus of the Marketing Project Manager position is to provide label partners with a comprehensive marketing strategy for new releases, catalog events, and other key label campaigns.      

 

Essential Functions

 

Duties of this position include, but are not limited to, the following:

  • Foster and maintain proactive communication with key label personnel regarding marketing strategy.

  • Identify priorities and opportunities in long-lead conversations with labels, with the goals of executing successful marketing campaigns and increasing sales.

  • Develop and oversee the comprehensive marketing plan for priority releases, from the initial planning stages through to post-release analysis.    

  • Review each label’s digital and physical release schedule to coordinate advance planning and to ensure all marketing and promotional deadlines are met, for all available territories.  

  • Create and execute thoughtful, detailed marketing plans in support of new releases, catalog events, touring, and label branding initiatives. Collaborate with the Redeye Marketing, Sales, and International team to pitch marketing activities tailored to the label’s goals, available budget, and promotional efforts for the campaign, as well as the sales history for the artist and/or similar artists.

  • Provide sales and marketing guidance to labels within assigned roster, including sales projections and Redeye’s total stock needs for new releases, as well as details on the latest marketing opportunities, new services, industry trends, and physical and digital best practices.

  • Keep stakeholders informed about key label news including press, radio, touring, sync placements, promotions, and title restocks. Include analysis and action items, i.e. work with the team to identify and maximize new digital and/or physical opportunities.

  • Schedule meetings with relevant team members for long-lead priority releases, or as instructed to by the Marketing Manager.  

  • Advise labels on Redeye’s procedures, services, and tools. Assist in directing labels to the appropriate Redeye team member(s) for questions unrelated to marketing and sales.

  • Report to the Director of Marketing and the Marketing Manager on all digital and physical priority releases, label goals and expectations, and overall label health.

  • Represent Redeye at events and conferences as required.

 

Marketing Project Managers create multifaceted digital and physical marketing plans, in coordination with label partners, including the following responsibilities:

 

  • Discuss long-lead releases with label partners to identify priorities, review goals, and offer suggestions to maximize impact.

  • Develop and execute comprehensive, creative, and individualized marketing initiatives for priority digital and physical releases.

  • Collaborate with Digital Account Managers and DSPs for promotional opportunities and key placements of all digital content.

  • Inform labels about Redeye’s in-house marketing services, including physical and digital promotional mailings, and thoughtfully recommend, when appropriate.

  • Monitor digital sales and trends across all digital partners.

  • Determine and enter sales projections (for initial orders and total stock needs) of new releases in all relevant territories with consideration for key segments of business (Amazon, one-stops, indie retail). Convey the necessary stock quantities to both label partners and Inventory Control to ensure at least a six-month supply is available.

  • Offer expertise on retail co-op programs that are available and effective. Work with label partners and Account Representatives to identify meaningful opportunities for exclusive vinyl pressings and manage approved projects.

  • Incorporate international sales and marketing into the overall plan for each release, addressing label goals, with consideration for applicable promotional campaigns and additional stock needs.

 

This is not a complete list of duties/tasks and the incumbent may be required to perform other duties as assigned by the supervisor(s) listed above, and/or the co-owners, as appropriate.

 

Education, Experience, and Minimum Requirements  

  1. Must have at least one year in a relevant position in the music industry.

  2. Must be excellent at communicating, organization, and highly motivated. 

  3. Must be able to focus on many different projects in a fast-paced environment. 

  4. Proven ability to work with all levels of staff within the organization and to demonstrate commitment to principles of equity and inclusion and support for diversity. 

  5. Exceptional ability to work well with vendors, customers, and others. Demonstration of respect and courtesy in all interactions.

  6. High school graduate or equivalent.  

 

Preferred Requirements

  1. Project management or physical retail experience, and/or digital marketplace knowledge is preferred. 

  2. At least one year of Marketing experience is preferred.

 

Supervisory Responsibility

Supervises positions listed above (if listed).

 

Working Conditions

  1. Environment:  Work is usually performed in an office environment.

  2. Work Week:  Usually works a standard workweek, Monday through Friday.

  3. Driving Responsibilities: Occasional. 

  4. Extra Time:  May be required to work weekends, or attend staff meetings and company events outside the regular schedule, including evening, weekend, and/or early morning hours.

 

Physical Requirements (check all that apply)

 

None

Light

Moderate

Heavy

Kneeling

 

X

   

Standing

   

X

 

Walking

   

X

 

Bending

 

X

   

Lifting

 

X

   

Sitting

     

X

Talking

     

X

Hearing

     

X

Seeing

     

X

 

To apply, please send an email explaining your interest in this position (indicate Marketing Project Manager, LA in the subject line) and attach your resume and a cover letter.

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