Coordinator, Paid Digital & Social Marketing

  • MTV
  • New York, NY, USA
  • Jun 17, 2022
Full time Marketing Social Media

Job Description

MTV is the leading global youth media brand in 180 countries,  reaching 450 million households in nearly 30 different languages across every platform. MTV is the world's premier youth entertainment brand,  the cultural home of the millennial generation and a pioneer in creating innovative programming for young people. MTV reflects pop culture with award-winning content built around compelling storytelling,  music discovery and activism across TV,  the internet and other platforms. A unit of Paramount Global,  MTV operations span cable and mobile networks,  live events,  theatrical films and MTV Studios.

  

The MTV Entertainment Group is seeking a Coordinator to join our Paid Social team. We handle the media planning, strategy & execution across all social networks – big and small – to reach our fans across social media. Our brands include MTV, Comedy Central, Paramount Network, VH1, TV Land, CMT, Smithsonian Channel, Pop TV, and Logo.

 

The Coordinator, Paid Social will contribute to the execution of paid advertising campaigns on key digital platforms including Facebook, Instagram, Twitter, YouTube, Google Search, and more for all marketing priorities across our organization.

 

This candidate will report directly to the Paid Social Manager and will work closely with the Consumer Marketing and Brand Social teams to execute paid social campaigns for show premieres, tentpole events, fan development, social impact and more!

 

Responsibilities:

  • Execute paid social campaigns on self-service advertising platforms including Google AdWords, YouTube, Facebook, Instagram, Twitter, and other emerging platforms
  • Compile social audience insights from a variety of sources to inform campaign planning and execution
  • Build and design campaign summary and recap presentations to be shared with key partners
  • Manage the submission and delivery of creative requests for social ads, emails, and display units
  • Assist w/cross-departmental collaboration efforts (integrated marketing, consumer products, etc.)
  • Build launch emails and decks to showcase our work
  • Pull final campaign reporting

 

Basic Qualifications:

  • Bachelor’s Degree
  • 1+ years of experience (publisher, agency or media brand preferred)
  • Media planning or buying experience, with exposure to paid advertising on Facebook, Twitter, YouTube and other digital/search/social platforms strongly preferred

 

Additional Qualifications:

  • Proficiency in Microsoft (Outlook, PowerPoint, Excel) and Google suites
  • Self-motivated, with a desire to learn and grow quickly
  • Strong communication and collaboration skills; able to work independently as well as across different teams and personalities with a positive attitude
  • Detail-oriented and highly organized
  • Proficient understanding of all social platforms - including emerging platforms and trends
  • Basic Photoshop and video editing preferred but not required
  • Passion for our brands and all things pop culture!

 

Paramount is an equal opportunity employer (EOE) including disability/vet.

 

At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.

 

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access. https://www.paramount.com/careers as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to viacomaccommodations@viacom.com. Only messages left for this purpose will be returned.

Paramount believes in creating environments that allow our primary focus to remain on providing entertainment, education and information to our millions of viewers around the world. As part of this commitment to health and safety, Paramount requires COVID-19 vaccines for current U.S. employees, including all newly hired employees, subject to applicable law. Union employees are subject to the agreement reached between the Company and the applicable Union.

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