Marketing Manager (Entertainment)

  • Broadwick Live
  • Canada Water, London, UK
  • Jun 15, 2022
Full time Marketing

Job Description

Who we are:

Broadwick Live is a multifaceted international company with headquarters in London who create, develop, own and operate a diverse portfolio of venues, spaces, events and experiences.

We believe in redefining spaces and how people experience music, art, culture and recreation by breaking down the traditional barriers. Our history and heritage is deeply rooted in music, building a portfolio of 20 global festivals before selling the portfolio in 2019 to focus on our growing portfolio of venues that includes Printworks London, Depot Mayfield Manchester, Dockyards London, Exhibition London and Magazine London as well as Field Day Festival.

Collectively we strive to push boundaries and disrupt the cultural landscape by combining big thinking, bold ideas and commercial intelligence to produce spaces and experiences for discerning audiences in inspiring locations.

What we’re looking for:

We’re looking for a Marketing Manager to plan and successfully deliver marketing campaigns for established Broadwick Entertainment brands such as Printworks London and new brands coming this year from the team who brought you Printworks London. 

You will be working alongside our brand partners from the biggest entertainment brands in the industry including Defected, LWE, AVA and more. This role will be responsible for delivering a best in class programme of strategic and tactical activity which delivers all marketing objectives. Through your experience, industry knowledge and passion for music, you’ll help to drive ticket sales, brand awareness, audience acquisition & positive association. In addition to helping to coordinate marketing activities with various internal and external departments such as sales, design, operations, partnerships, talent and senior management.

What you’ll be responsible for:

  • Development and implementation of 360 marketing plans for relevant shows and event spaces.
  • Directing the capturing of content in-event to successfully promote on-site activity and increase the reach of the brand.
  • Consistent project planning, reporting and measurement. Meeting marketing objectives and best practices.
  • Building a range of connected audiences across platforms, and constantly building strategies to drive data acquisition, engagement and sales.
  • Management of official social and web channels for the brands in question, with the support of the Marketing Assistant, building content strategies to continuously drive engagement for each, helping to identify content marketing opportunities.
  • Working with data and insights to evaluate end-to-end customer experience across multiple channels and customer touch points.
  • Management of brand marketing activities, owning and driving the brands forward.
  • Has a great awareness of the digital space to create engaging content including imagery, video, blogs, articles, newsletters and web copy for promotional and marketing activity.
  • Constructing and implementing compelling on and offline advertising strategies to push ticket sales & build brand awareness, including outdoor, digital and innovative use of tech.
  • Helping to formulate, oversee and maintain external partnerships and relationships, including PR / media agencies, media partners.
  • Works collaboratively with the PR manager to obtain optimal press and partnerships coverage.  
  • Working with the design team to brief in assets and provide feedback for seamless delivery. Working with the music team to execute campaigns optimal for each artist / event based on their genres, audiences and partnership with the promoter.
  • Undertaking continuous analysis of competitive environment and consumer trends to help keep business development, operations, talent and senior management informed.


You’ll need to have:

 

  • Proven track record of driving ticket sales and music / event marketing.
  • You’re passionate about electronic dance music, music events and festivals which helps guide your marketing strategies and creative ideas to cut through the chatter and reach those who want to hear about our events and brands.
  • Strategic and opportunistic.
  • Entrepreneurial, enthusiastic, creative mindset.
  • A love of music and live events.
  • An eye for content / brand aesthetics, good copy writing skills. 
  • Confident in delegating tasks and mentoring junior team members.
  • Likeable, dedicated, unconventional, with a thirst for getting stuck in.
  • Organised, structured and calm.
  • Maintains a professional demeanour when in a work environment inside and outside of office hours.
  • Excellent written English.
  • Numerate.
  • Strong empathy for the team and passion for growth.
  • Intellectually curious with an analytical and process-oriented mind-set.
  • Excellent communication and presentation skills.

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