Marketing Manager

  • Sony Music
  • London, UK
  • Jun 08, 2022
Full time Marketing

Job Description

Columbia Records is a premier frontline label of Sony Music Entertainment. Its roster features some of the most famous names in music history including Bob Dylan, Patti Smith and Bruce Springsteen, alongside some of the finest cutting-edge artists in the world today such as Calvin Harris, Rosalía and Koffee. Founded in 1887, Columbia is the oldest surviving brand name in pre-recorded sound and home to an array of notable singers, instrumentalists and groups.
Columbia Records are looking for a Marketing Manager to effectively and creatively manage all aspects of marketing campaigns for assigned artists on the Columbia roster. In this role you will manage all marketing activity in line with commercial objectives and approved M&P budget. You will build and maintain strong relationships with artist management, key Sony Music departments and external agencies/suppliers and ensure creative excellence in campaign execution. You will work with the Marketing Director and contribute to developing and managing allocated resource across traditional media and online, creation of artist positioning, campaign objectives and overall creative.  
Read on below for a very detailed job description and what this role will entail. You are required to have campaign management experience, and demonstrate experience with the full marketing mix and digital aspects of a campaign. 

What you'll do:

Creative / Strategy

  • Work with A&R, creative, insight, marketing & artist management to create and articulate artist positioning and short- and long-term campaign objectives
  • Work with creative team to direct act’s image, including styling, photo shoots and videos to ensure that the act is well represented at all times.
  • Drive innovation and creativity through all facets of the campaign
  • Manage creation of all tools, including all types of artwork, photography, high production visuals, moving images, including original content development throughout campaign in conjunction with management, creative and digital creative teams.
  • Participate in consumer focus groups and utilise the input

Marketing / Digital

  • Spearhead market-leading integrated artist campaigns from concept to execution across all areas of business to continually expand fan basses
  • Deliver artist campaign marketing plan that reflect artist positioning and meet strategic goals
  • Maximise global revenue potential for all artists by close collaboration with international marketing & coordinating efforts across departments to drive innovative and engaging campaigns
  • Work with media agency, to create holistic media plan across platforms adhering to approved project budgets
  • Responsible for planning of content marketing, CRM growth strategy, and digital partnership opportunities alongside Digital Manager, sales and international teams.
  • Develop, solicit and execute content strategy, including music video, digital & social, in collaboration alongside Digital Manager
  • Identify new and external opportunities for artist promotion
  • Collaborate with sales & central digital teams to establish, pitch and execute artist playlisting strategy with support from Digital Manager.

Project Management

  • Work closely with Marketing Intern, Production, Digital Ops, and designers to initiate artwork, release and POS production as needed to ensure all project deadlines are met
  • Ensure distribution of necessary marketing tools required by each department
  • Ensure timely delivery of all aspects of a marketing campaign in line with core project and approval route milestones, within budget
  • Communicate with internal & external artist teams, which may include, A&R, management and artists, on a regular basis to address concerns, manage expectations and maintain a good working relationship`
  • Ensure use of consumer insight and commercial data throughout marketing campaign for planning, evaluation and identification of opportunity; interpret implications of quantitative and qualitative insight for marketing campaigns
  • Manage artist diary with press, sales, national, and regional promotions teams as well as agents and repertoire owner where relevant


  • To be aware of Company’s turnover & P&L targets and work with marketing and management team to meet the targets for the assigned projects
  • Work with artist teams to allocate and manage marketing expenditures ensure; monitor spends to ensure adherence to approved budgets and achievement of project KPIs
  • Work with finance as part of the forecasting and budgeting process
  • To adhere to T&E budgets and guidelines
  • Contribute to increasing profitability of Columbia’s roster and market share growth


  • Analyse and evaluate effectiveness of marketing campaigns during and after utilising all commercial and marketing data points available
  • Monitor changes in the market, with an emphasis on the industry, competitors and campaigns

Who you are:

  • You will already have experience managing frontline artist or music campaigns 
  • You may be looking to take the next step in your career and move into a managerial role
  • You will be familiar and have a passion for the the Columbia roster 
  • You will be comfortable working in a very fast paced environment 

What we give you:

  • You join an inclusive, collaborative and global community where you have the opportunity to fuel the creative journey
  • A modern office environment designed to foster productivity, creativity, and teamwork
  • An excellent range of benefits, like private medical cover, a generous pension scheme, life assurance and income protection, plus loads of music biz perks
  • We invest in your professional growth & development
  • Time off for a winter holidays 

Equal Opportunities

As an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity.

We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.

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