Marketing Assistant

  • Roland
  • Theale, Reading, UK
  • Jul 07, 2022
Full time Marketing

Job Description

The Company: Roland Europe Group Ltd
Roland is a world leader in the design, manufacture and distribution of electronic musical instruments including; keyboards & synthesisers, guitar products, electronic percussion kits, digital recording equipment, amplifiers and audio processing devices.

The Position:
To support our European marketing teams to drive sales of Roland/BOSS/V-MODA products and raise awareness of the brand with all key stakeholders.


Conversion Marketing:

  • Assist regional marketing teams by supporting approved Key Dealer Business plan activity: executing campaign builds and asset sharing (via available tools) as per instructions given.
  • Support regional marketing teams to compile relevant campaign and activity data for analysis. Optimise activity where required and propose alternative ideas to help reach campaign objectives
  • Support marketing activities with wider dealer networks.
  • Support European and local retail teams to deliver retail marketing plans where relevant/required.
  • Support regional marketing teams to transfer KDP to EU tracker document.


Campaigns / Launches:

  • Support the execution of European and local campaigns in local markets and in accordance with agreed plan and guidelines.
  • Feedback to Marketing Manager any local requests identified as potential opportunities.


Digital Marketing:

  • Social Media To administer regional organic (and paid where requested) social media activities, including the scheduling of agreed content and manage community engagement for local and regional language contacts.
  • Marketing Tools - Develop basic working knowledge of CRM and web tools to create local email and/or web pages to deliver communication to local markets and encourage/manage local and regional engagement. Deliver basic reporting on marketing activities undertaken.
  • Content Creation - Assist logistics in content creation as part of key dealer plans / local market execution.
  • Artist Relations - Support regional marketing teams in executing agreed National or Regional influencer actions and projects.
  • Media – Support local team to secure and execute media coverage where relevant.



  • Support the marketing team with any / all operational activity regarding livestreams / events & exhibitions.



  • To support translation team to proofread requested copy to agreed deadlines.


Experience, Skills & Qualifications required


  • Demonstrable experience of using digital marketing platforms to achieve results
  • Business / marketing qualification preferred
  • Understanding of marketing practice and process
  • Strong interest in digital marketing (including SEA, SEO and social media) and desire to expand and develop your digital marketing skills
  • Some project management experience an advantage. Ability to work in a fast-paced environment, working on multiple projects at once, and meeting deadlines
  • Event / campaign execution to target
  • Translating and proof-reading skills (where relevant)
  • Ability to speak and write in English
  • European language is desirable (German preferred) but not essential
  • Strong Microsoft Office skills
  • Experience / knowledge of the music products industry is desirable


Requirements of role:

  • Good communication skills
  • Ability to multi-task and juggle many priorities with speed, urgency and can-do attitude
  • Willing to suggest creative ideas to improve output
  • Trustworthy/honest
  • Motivated to work independently while under remote supervision
  • Self-motivated and organized, with attention to detail
  • Curious and pro-active approach to work
  • A passion for the Roland brand and pride in delivering quality outcomes that make a difference


The Package
- Competitive Salary
- Private Healthcare
- Contributory pension
- Onsite Parking

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