Junior Radio Promoter

  • Armada Music
  • New York, NY, USA
  • Apr 27, 2022
Full time Promotions Radio

Job Description

Do you have a keen ear for amazing talent and potential hit songs? Are you a charming and persuasive networker who feels right at home in the dance music world? Do you know what makes or breaks a record? Then you’re the one we’re looking for!



Armada Music is an Amsterdam-, New York- and London-based music company that operates on a global scale. Our aim is to be the best partner for artists in the electronic music realm to work with, not only for the distribution and promotion of their music, but also in developing and shaping a solid career. As a brand, we aim to strengthen our position as a top supplier of the best music available in all electronic genres. We launched the U.S. office in 2016 and the U.K. office in 2017. Because of our growth, we are looking to expand our New York team.

As a Junior Radio Promoter, you will play a key role in aligning the U.S. Radio Promotion with the main (and global) promotional activities from the Amsterdam and U.K. office. You will devise a strategic plan for approaching the U.S. market and contribute to the creation of promotional plans for singles and albums released by Armada Music, mainly focusing on U.S. radio promo potential.

What will you be doing?

You will devise strategic plans for approaching the U.S. radio landscape;

You will promote Armada artists and their releases to relevant radio stations, DJs and their respective teams;

You will create specific promotion plans for artists, singles and albums;

You will arrange guest mixes, liners and interviews with radio;

You will maintain a good relationship with radio stations/radio show (hosts), music directors, relevant (club) DJs, compilers of DJ/specialist radio shows;

You will proactively work on expanding our network;

You will watch trends and proactively research new opportunities and developments to improve (and subsequently execute) our promotion strategy;

You will monitor important DJ support and radio/streaming playlist adds and will share your findings with the team;

You will carefully analyze developments in the U.S. radio landscape (and DJ scene) as well as promo results;

You will adapt and retarget promo campaigns in consultation with the Product Management / Marketing departments;

You will share achievement reports with various internal departments such as Product Management, Marketing, A&R and Promotions on a weekly basis;

You will visit fairs, (dance) events, studios and potential relations as a representative of Armada.


Who are we looking for?

 You have 2-3 years of qualifying work experience in a similar role in the music industry;

 You know your way around in the U.S. radio scene and you’re blessed with an inventive and creative mindset;

 You have extensive knowledge of dance music and know all about the catalogs of Armada Music and other labels and artists in the U.S. and beyond;

 You have excellent (verbal and written) communication, interpersonal and negotiation skills;

 You’re able to cope with pressure and changing deadlines extremely well and can keep your head straight while working on multiple projects at the same time;

 You’re resourceful, creative and a team player;

 You currently live in or near New York City.



At Armada Music, you’ll be pursuing your passion on an international scale. Calling an inspiring and musical environment home, you’ll bump fists with a young and dynamic team of skilled coworkers, both during office hours and at Friday afternoon drinks. O, and we’ll pay you a monthly salary befitting your experience and offer a Health Care coverage and other favorable secondary working conditions. There’s that too, of course.                                        And one more thing, please keep in mind that this position is at our office in New York. Therefore we prefer applicants who live in or around this beautiful city with a reasonable travel distance to our office.

Is this vacancy keeping you up at night? Click on 'Apply now' and send us your resume and cover letter. We’re looking forward to meeting you!




What I like most about my job at Armada is that they give me the space to be creative and use my skills in the best possible way. From the beginning, there was a lot of trust and support to achieve what I wanted to achieve in this company. This gives me the motivation and inspiration to develop and fully commit to Armada Music and achieve bigger results, together.




Here at Armada, I have the complete creative freedom to be able to follow my musical intuition and, most importantly, my gut instinct. Having trust instilled into me from the top down is a key aspect to me being a successful A&R Manager in the dance music industry.




My love for music is the reason I started working at Armada Music, and I feel blessed being able to share our music with the world every day. It’s more than that though. Everyone who’s working at Armada does so because of a passion. It’s in the simple things. Being able to share my enthusiasm about a track, an artist, a small melody in a great tune or to simply enjoy live music together with colleagues is something I value highly and am very grateful for having. If I’m completely honest, there’s not been one day where I didn’t feel like going to work. I just love it! Armada is my home.




No day is the same. The music industry is hyper dynamic, so the way in which we approach our activities and business model can change from month to month. To meet our ambitions, we need to be flexible, smart and fast. It is an environment where we need to challenge ourselves every day, but the possibilities are endless. If you have a good idea and a solid plan, chances are pretty good you get to bring it to life!




In 2003, I founded Armada Music with Armin van Buuren and David Lewis for one simple reason: because of a genuine love for dance music. Because of the amazing people here, that reason still holds true today. Every day, we connect through a mutual passion and put our heart and soul into everything we do. We inspire ourselves and each other, just so we can give the music the platform it deserves. 




The Armada family is defined by a blend of talented creatives, marketing specialists, legal and financial people (and more) with a true passion for music. It is the heart and soul of the company, something you can feel everywhere and in everyone who works here. Being part of such a family inspires me every single day.

 >>> Click on Apply Now to be taken to the application page.