Digital Project Manager - Festivals

  • AEG
  • New York, NY, USA
  • Apr 26, 2022
Full time Marketing

Job Description

For more than 20 years, AEG has played a pivotal role in transforming sports and live entertainment. Annually, we host more than 160 million guests, promote more than 10,000 shows and present more than 22,000 events around the world. We are committed to innovation, artistry, and community, and leverage the power of our 300+ venues, leading sports franchises, marquee music brands, integrated entertainment districts, premier ticketing platform and global sponsorship activations, to create memorable moments that give the world reason to cheer. 

Our business is interwoven with the human mind and heart, and we strive to build a diverse and inclusive company that reflects the artists, athletes, and fans that we host; reach beyond traditional boundaries to support the communities in which we operate; and minimize our impact on the environment by adopting sustainable practices throughout our business operations. 

If you want to be challenged to up your game and make a difference, then join us in giving the world reason to cheer!


Position Summary:

The Digital Project Manager of Festivals will oversee marketing campaigns for small, medium and large scale AEG Presents & Goldenvoice festivals across the country.  The incumbent will be in constant communication with regional festival marketers, talent buyers and local leadership in order to oversee execution of best practices across content strategy, email, website building, apps, social, media buying, Customer Relationship Management, reporting, etc.  The Digital Project Manager is responsible for training local marketers as well as managing multiple budgets at once and placing media that optimizes for right message, right time, right consumer, to drive ticket sales.  The Digital Project Manager plans timelines, builds and maintains festival websites & festival apps with the production teams.  The Digital Project Manager is responsible for reporting on return on investment / return on advertising spending, understanding success metrics, and leveraging centralized tools where appropriate.

Essential Functions:

  • Lead and create email marketing campaigns and edit content to ensure a positive online image for all phases of Festivals from announce, to ticket sales to ticket buyer communication.
  • Identify and manage cross-project dependencies. Consolidate, communicate and manage all issues and risks affecting the marketing campaign. Communicate project status to project participants and stakeholders accurately and on time.
  • Partner with media team to book and execute media buys, optimize ticket sales, and report on success.   
  • Plan and communicate mobile app and festival website timelines for initial build, and additional updates to correlate with marketing milestones.
  • Work with festival & Creative department to create & oversee asset creation/delivery from external and internal content partners throughout the festival cycle.   Ensure assets maintain overall festival branding, meet production specs and timelines & traffic assets accordingly.
  • Work with festival teams to plan and build festival upsells, offers across SMS, email and in app offers.
  • Analysis and Reporting: compile relevant demographic data to marketing teams and talent buyers in order to drive the most profitable ticket sales and successful marketing campaigns. 
  • Oversee Social Media accounts for each festival. Help develop organic & ad copy; implement schedules to appeal to a specific demographic and target customer.

Required Qualifications:

  • A minimum education level of: Bachelor of Arts/Sciences Degree (4-year) in Marketing or related fields
  • 4 Years of related work experience
  • Knowledge and experience working in omni-channel digital marketing
  • Demonstrates creativity and documented immersion in Social Media
  • Functional knowledge and/or personal experience with WordPress
  • Proficiency with Microsoft Office (Outlook, Word, Excel); and ability to learn required business systems
  • Proficient in content marketing theory and application
  • Experience sourcing and managing content development and publishing
  • Exhibits the ability to switch from the creative side of marketing to analytical side, ability to prove ideas are analytically sound
  • Displays in-depth knowledge and understanding of Social Media platforms, their respective participants (Facebook, Twitter, Yelp, Google +Local, YouTube, Instagram, Pinterest etc.) and how each platform can be deployed in different scenarios
  • Maintains excellent writing and language skills
  • Experience buying digital media and executing a digital media plan
  • Excellent at building and maintaining sales relationships online and offline
  • Team player with the confidence to take the lead and guide other employees when necessary (ie: content development, creation and editing of content, and online reputation management)
  • Analytical in nature using data to drive decisions
  • Proficient in excel (model building a plus)
  • Ability to multitask and exceptional organization skills in order to manage multiple campaigns

Preferred Qualifications:

  • Advanced degree
  • Understanding of data architecture  
  • Experience in the music industry and live entertainment

AEG reserves the right to change or modify the employee’s job description whether orally or in writing, at any time during the employment relationship. AEG may require an employee to perform duties outside his/her normal description.

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