Marketing Analyst

  • Focusrite
  • High Wycombe, UK
  • Apr 22, 2022
Full time Marketing

Job Description

Marketing Analyst

Based: High Wycombe, London or Remote (UK only, with occasional visits to High Wycombe office)
Term: Permanent, Full time
Salary: £30000 - £38000 pa +. Excellent benefits

The Role:

As Marketing Analyst you'll use your passion for marketing and all things data to deliver analysis, insights and recommendations that will help our marketing team improve campaign performance and marketing ROI.

This is a new role within the Marketing Operations team so there’s a fantastic opportunity to make a real impact. You will build new reports and dashboards and uncover insights that will help us improve. As well as working closely with the wider marketing team, you’ll have the support of our central Business Intelligence team and will work with them to create the data infrastructure needed to automate our reporting.

Core responsibilities include;

• Data management – centralise, organise, clean, and connect our datasets, working alongside the BI team.

• Gather and interpret stakeholder requirements for data and analysis, recommending the best approach and developing clear reporting specs to ensure the analysis meets requirements.

• Build and maintain reports and dashboards (primarily in PowerBI) to provide clear visibility of performance and drive action across the marketing team to improve marketing ROI.

• Develop and manage the roadmap for future reports, dashboards, and marketing analytics capabilities.

• Manage the technical aspects of our MarTech platforms (existing platforms and new platform evaluations), connecting and integrating platforms and ensuring the seamless flow of data between them.

• Work closely with the central BI and IT teams to ensure marketing data and technology projects align with business processes, privacy and data protection legislation and company best practice.

Requirements;

• Relevant experience in a data driven marketing role or an analysis role.

• A good understanding of marketing campaign reporting.

• Excellent communication skills and the ability to tell a story with data, to both technical and non-technical audiences.

• Excellent attention to detail and high standards of presentation.

• Experience of marketing technology such as Salesforce, HubSpot and Google Analytics (but your experience does not have to be with these specific tools).

• Experience with BI tools such as PowerBI would be great, but is not essential as training will be provided.

About Us

Focusrite plc is a global music and audio group that develops and markets music technology products. Used by audio professionals and amateur musicians alike, our solutions facilitate the high-quality production of recorded and live sound. Our audio technology brands stand together, seeking to enrich lives through music by removing barriers to creativity – ‘we make music easy to make’.

The Focusrite Group trades under nine established and rapidly growing brands: Focusrite, Focusrite Pro, Novation, ADAM Audio, Sequential, Martin Audio, Optimal Audio, Ampify Music and Linea Research. With a high-quality reputation and a rich heritage spanning decades, its brands are category leaders in the music-making industry.

Music technology is an enriching space to work in and we enjoy a Group-wide open-door culture which encourages innovation. This culture, combined with a passion for the inspirational solutions we create, has led to the group winning numerous accolades, including three Queen's Awards for Enterprise, the AIM Company of the Year Award 2021 and regular appearances in 'The Sunday Times 100 Best Small Companies to Work For’.

The Focusrite Group is dedicated to building a great place to work and as an equal opportunity employer we are committed to Diversity and Inclusion. The group mission is to cultivate an equitable culture, internally and externally, where all people feel they are welcome, safe and positively represented, because at Focusrite they truly are. Equally, we recognise the major impact that climate change is having on our world and work every day towards being industry leaders in a carbon neutral future.

Benefits include flexible/hybrid working, company pension, life insurance, private healthcare, employee purchase scheme, group bonus scheme, company music events, offsite company parties and free breakfast/lunch in the canteen. We arrange company training sessions and encourage personal development.