Strategy Manager, Dance Music

  • Pollen
  • Los Angeles, CA, USA
  • Nov 22, 2021
Full time Commercial

Job Description

Pollen has evolved from a business that focused on partnering with 3rd party experience providers to focusing on partnering with some of the biggest music artists, promoters, celebrities and influencers in the world to curate our own experiences. Throughout the second half of 2021 and  in 2022 we’ll be launching 100s of travel experiences across multiple music genres with a particular emphasis on Latin, Electronic music and Hip Hop, as well as new verticals, including fitness. We have already launched experiences with several award-winning artists and partners across multiple genres, including Diplo, J Balvin, Ozuna, and Brett Young.

Our team is responsible for developing the strategy that underpins these experiences both at an individual experience-level but also holistically, building a 12-36 month strategy.  With such ambitious growth, it’s crucial that we develop a robust strategy to ensure we become known for being the leading marketplace for the best shared experiences for young people, and this role will be the engine driving that strategy. You will be passionate about music and travel, and excited about the potential for Pollen to transform the experiences industry.

In the first 12 months you will:

Work with our Insights team to build artist-led experiences for million dollar campaigns

When we are working with a partner e.g., J Balvin, we will use insights, both qualitative and quantitative, to curate an unforgettable experience. In this role, you will work cross-functionally to build our initial valuation of that experience, which involves building an evidence-led view of the partner’s customer base to determine the right pricing, destination, and experience for that customer.

Communicate insights into strategic actions for the team

We’re a data-driven technology company so you’ll be expected to use data to make reasoned judgements in everything you do. You’ll need to understand every element of the delivery of your products and turn your hand to a multitude of tasks to realise the biggest opportunities for your part of the business. As such, we expect you to be highly proficient in Google Sheets/Microsoft Excel and financial modelling. 

Own a portfolio of curated travel P&Ls - The Pollen Presents team works x-functionally to own the P&Ls (revenue, profitability) for all curated travel experiences targeting a North American audience from start to finish, including hotel sourcing, brand and marketing, outbound and inbound sales. You will be the GM responsible for managing the Dance genre portfolio of minimum $5m net revenue at any given time, optimising existing campaigns while adding new ones to your portfolio.

Data-driven product development - You will work with the VP, Pollen Presents and VP, Insights to ensure that every experience you curate in your portfolio is based on data, turning the art of curating the perfect experience into a science.

Own our Content Strategy for Dance Music in North America

We think of our Content Strategy as living and breathing. In this role, you will work with our Content Team who own and manage our industry relationships to define our approach to content strategy, as well as working with our Market Research team to continuously improve our understanding of the types of Dance Music content our customers want using various methods e.g., testing, market research, etc.

This will require significant cross-functional collaboration to ground the content strategy in the business with several key outputs including quarterly Strategic Planning and monthly business planning in collaboration with our Finance Team.

Launch the next must-attend experience

At Pollen we are working hard for our USP to become how well we leverage insights that no one else has to build our own experiences or “concepts.” We most recently launched a 90s hip-hop and R&B experience in Cancun called Golden Sands. You will be part of a team that is responsible for generating a high volume of creative concepts for curated travel experiences. You will work with a senior team member, our creative team and our Insights team to drive these concepts from ideation to launch.

Excel at stakeholder management

In this role, you will be expected to work across multiple teams. Initially, you will be supported by a senior team member, but over time you would grow to at any one point leading multiple cross-functional projects.

Contribute to the team culture

As we look to build out our team, it’s critical that every team member play a role in building the team culture. Every person on the team has an “extra 10” role e.g., organising team activities, coordinating our goal-setting process, owning our weekly team pulse checks. 

Coach and mentor more junior staff

As a senior member of the team you will need to support the development of both more junior team members through mentorship, supporting their skill growth, learning agenda and industry awareness. You will be responsible for dotted line management for a Senior Analyst / Associate.