Bose is a company built on disruptive innovation – having the courage to challenge the status quo, an unwavering commitment to our customers, and the fundamental belief that anything is possible. We never settle; we have a passion for discovering better ways to help people enjoy the things they love.
As Influencer Marketing Manager, you will lead critically important and visible relationships with key talent, influencers, and creator partners. You will ensure these partnerships consistently support our brand strategy to meaningfully connect with and earn consumer engagement. This includes crafting commercial deals, co-marketing programs and editorial programming for these partnerships. You will also build and leverage your networks to create sustainable business development opportunities.
Manage day-to-day relationships directly with talent, influencer agencies, and talent agencies
Responsible for identifying and evaluating new influencer talent, managing negotiations and ensuring timely execution of talent contracts and payments.
Partner with Director to develop long-term strategy for how we build and leverage portfolio of influencers across key verticals (music, sports, content creators, gaming, etc.)
Collaborate with cross-functional teammates to develop influencer activation plans to inform contract terms and content development
Develop measurement framework to help evaluate potential influencer partnerships and to evaluate performance of current influencer portfolio
Track cultural trends and nuance across key markets and leverage those insights to inform local influencer portfolio and activation strategy
Knowledge, Skills and Experience Requirements
Relationship maven with strong interpersonal, communication and presentation skills
Strong track record working with talent, influencers, and creators
Sound commercial judgement and decision-making expertise
Negotiation and commercial deal structuring capabilities
Analytical understanding of underlying data and methodologies used to inform decision making that drives performance
Ability to multi-task and continually oversee a portfolio of active and prospective relationships at varying maturity levels
Capable of dynamically navigating a diverse set of stakeholders
Critical-thinker and problem-solver
6+ years’ experience
Proven track record collaborating with talent, influencers, and creators
Established networks within sports and entertainment
Previous brand and/or agency experience a plus
Global experience a plus
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