Manager, Digital Planning & Strategy

  • Live Nation Entertainment
  • New York, NY, USA
  • May 12, 2021
Full time Advertising

Job Description

WHAT THIS ROLE WILL DO

Pre-Sale

  • Respond to RFP Requests from National and Local Sales.

  • Participate in initial kick-off call and strategize with Seller and Marketing.

  • Create cohesive and comprehensive media plan(s), looping in any necessary departments.

  • Provide Seller with any additional materials such as audience descriptions or specs.

  • Review all Insertion Orders before sending to Senior Management.

Post-Sale (External)

  • Collect all digital assets from agency/client.

  • Confirm launch and send screenshots within 48 hours of launch.

  • Monitor campaign throughout flight and work with necessary teams to implement any optimizations needed to deliver in full.

  • Communicate any necessary optimizations to client.

  • Manage any plan revisions, IO revisions, and creative swaps.

  • Work with proper teams to set up reporting cadence.

  • Send Delivery Reports to client as frequently as determined.

  • Send Post Campaign recap to Seller and Finance within 72 hours of campaign ending.

  • Develop wrap deck with insights and future recommendations.

Other

  • Attend client meetings with Sellers.

  • Work on ad hoc projects with directions from Manager

WHAT THIS PERSON WILL BRING

  • Bachelor’s degree required

  • 2+ years of digital experience in media planning or client service role

  • Two years of project media related projects

  • Experienced in digital media tools (Atlas, Doubleclick, DFP, comScore, etc.)

  • Solution-oriented and strong analytical skills

  • Programmatic understanding/experience a plus

 Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa.

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