Associate, Web Content

  • Carnegie Hall
  • New York, NY, USA
  • Apr 13, 2021
Full time Web Development

Job Description

Since 1891, Carnegie Hall has set the international standard for musical excellence as the aspirational destination for the world’s finest artists. The Hall presents a wide range of performances each season on its three iconic stages, including concert series curated by acclaimed artists and composers; orchestral performances, chamber music, new music concerts, and recitals; and the best in jazz, world, and popular music. Complementing these performance activities, Carnegie Hall’s Weill Music Institute creates extensive music education and social impact programs that annually serve more than 800,000 people worldwide, playing a central role in fulfilling Carnegie Hall’s commitment to making great music accessible to as many people as possible.

Since its landmark building closed to the public in March 2020 due to the COVID-19 pandemic, Carnegie Hall has actively continued to serve its audiences in New York City and beyond through established and newly created digital initiatives. In April 2020, the Hall launched new online series—including Live with Carnegie Hall and Learn with Carnegie Hall—connecting leading artists and audiences digitally with original programming that has included music, conversation, and behind-the-scenes perspectives, streamed for free via the Hall’s website and social media channels. Most of the Hall’s core educational programming has also pivoted to digital throughout this period with innovative programs engaging with families, educators, community members, and aspiring young musicians at home through live, interactive workshops and sessions as well as free on-demand content.

Scope:

The Associate, Web Content supports the Associate Director, Digital Products by maintaining up-to-date, meaningful, and engaging content on carnegiehall.org. The Associate is a highly collaborative role, working closely with stakeholders from all corners of the organization daily to implement content updates on the website. The Associate executes the website portion of the Hall’s marketing strategy and is a member of the Digital Content & Engagement (DCE) team (Marketing department), while working collaboratively with Digital Media and Web Development to ensure a cohesive and innovative approach to creating and promoting digital content. The Associate, Web Content supports the organization in achieving best website practices and provides relevant subject matter input for the institution.

Responsibilities

  • Fulfill day-to-day website content requests from key stakeholders across the institution. This includes but is not limited to working with stakeholders to manage the planning and building of new pages as well as edits to existing pages to support a variety of institutional needs, including artistic presentations, development and fundraising initiatives, content and discovery pages, and general site content.
  • Work closely with the Associate Director, Digital Products to ensure institutional application of the Carnegie Hall website style guide, web best practices, and digital product/project management approaches.
  • Collaborate with other members of the Digital Content & Engagement (DCE) team to support video, social media, and email campaigns across the institution.
  • Own the planning and execution of major web content projects like season launch.
  • Represent the voice of the website on digital projects and other digital initiatives.
  • Monitor and report on website analytics to inform our approach to content creation and promotion on the web as well as for inclusion in recurring funder reports.
  • Provide Sitecore training and support to other staff users.
  • Provide occasional email marketing support including building, routing, and deploying email campaigns.
  • Provide occasional additional coverage and support within Digital Content & Engagement (DCE) as needed.
Qualifications
  • Experience working with an enterprise-level Content Management System, preferably Sitecore.
  • Basic knowledge of HTML, CSS, Excel, and Photoshop is required.
  • Familiarity with modern web best practices including design, SEO, and accessibility.
  • Strong attention to detail and excellent interpersonal skills; experience communicating with web developers and vendors a plus.
  • Ability to thrive in a fast-paced environment with competing requests and deadlines from a variety of stakeholders.
  • Superior project management skills.
  • Data-informed mindset with experience analyzing and interpreting data.
  • Experience with Google Analytics, Jira, Confluence, Tessitura, or WordFly is a plus but not required.
  • Passion for or interest in music, music education, and/or the arts a major plus.
  • Some evenings and weekends required.

 

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