Strategic Partner Manager, Artist Development, YouTube

  • Youtube
  • London, UK
  • Feb 16, 2021
Full time A&R Account Management Business Development

Job Description

Minimum qualifications:

  • Bachelor's degree or equivalent practical experience.
  • Experience interfacing directly with artists, managers, labels, and/or digital platforms.
  • Experience in the UK music industry, working with artists, managers, labels and within the digital music space.
  • Ability to speak and write in English fluently.

Preferred qualifications:

  • Music industry experience, with a thorough understanding of A&R, how the industry operates, key players, and where YouTube sits in this ecosystem.
  • Passion for finding, developing and managing YouTube partners.
  • Comfortable analyzing data, coordinating internal events, speaking to partners and negotiating strategic agreements.
  • Ability to drive new partnerships, promote new business opportunities to partners, and ensure prompt resolution of business issues raised by partners.
  • Ability to cultivate expertise in analytics, basic modeling and formal corporate presentations. Ability to think strategically and to develop a strategic vision.
  • Effective written and verbal communication skills, including presentation writing and delivery.

About the job

The Artist Development team works with emerging and established artists to help them grow their audience, leverage new tools and features, and build their presence on the platform by delivering innovative and targeted best practices and strategic guidance.

As an Artist Strategic Partner Manager, you'll be responsible for initiating and managing YouTube’s relationship with a portfolio of emerging and established artists from the UK. Your role will be both externally (partner-facing) and internally focused, and you'll be working on many cross-functional initiatives where you will balance business development and operations at scale.

In this role, you will work to identify and engage with a dynamic set of artists, promoting strategic initiatives to drive partner satisfaction and results, and optimizing partner performance on the platform. You possess a keen ability and demonstrated history of cultivating relationships in the music industry, in tandem with a deep understanding of trends in the market and the ability to drive results on digital platforms. You're adept at resolving contractual, technical and other issues with partners, and you will oversee these tasks with the aim of best representing our users, products and programs.

At YouTube, we believe that everyone deserves to have a voice, and that the world is a better place when we listen, share, and build community through our stories. We work together to give everyone the power to share their story, explore what they love, and connect with one another in the process. Working at the intersection of cutting-edge technology and boundless creativity, we move at the speed of culture with a shared goal to show people the world. We explore new ideas, solve real problems, and have fun — and we do it all together.


  • Provide strategic and operational support for Artists on the YouTube platform while delivering best in class service to artists and their teams.
  • Develop and manage a portfolio of emerging and established artists, driving strategic initiatives, platform optimization and best practices, and bolstering engagement and product activation.
  • Design, develop and launch strategic music initiatives in the region.
  • Establish a good working relationship with our cross-functional Music teams in Partnerships, Global Scaled Services, Sales, Product Solutions, Marketing, PR and Product, serving as a music consultant as needed.
  • Identify key metrics to evaluate data both quantitatively and qualitatively. Streamline operational workflow by identifying and eliminating bottlenecks.