Head of Music Programming

  • Google
  • Tokyo, Japan
  • Apr 12, 2019
Full time Marketing Product Manager

Job Description

About the job

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the voice of the product and help it grow a loyal consumer base. This means you work with a cross-functional team across sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.

As the Head of Music Programming, you will help build and maintain YouTube's Music programs on handsets, web and tablets. Based on your digital content experience, you will co-ordinate and launch effective features and promotions. You will bring effective content instincts and analytical abilities. Additionally, you will work cross-functionally with Product, Design, Marketing, Engineering and other teams to develop an innovative user experience, working both independently and collaboratively to develop new content features and scalable programming processes.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.


  • Plan and execute the regional strategy for Music Programming on YouTube in Asia-Pacific (APAC).
  • Plan and deliver a relevant regionally annual programming calendar for Music on YouTube.
  • Work with internal and external partnerships teams to develop and launch effective content and promotions.
  • Work cross-functionally to define and implement programming tools and processes, and platform-wide improvements.
  • Conduct metric-based analyses of programming and provide recommendations for enhancing their effectiveness.

Minimum qualifications:

  • Bachelor's degree or equivalent practical experience.
  • Experience in a similar role within the mobile or online digital music content industry.
  • Experience in people management.
  • Experience working with external and internal partners on co-promotion or cross-promotion strategies and campaigns.

Preferred qualifications:

  • Experience in digital programming best practices.
  • Ability to advise on strategies and product requirements to enhance platform-level programming capabilities.
  • Effective programming and creative skills with an ability to craft messaging and work with design and production resources to drive creative execution.
  • Ability to work across functions and divisions.
  • Analytical skills with the ability to analyze research or performance data and apply that analysis to optimize programming strategy.
  • Ability to speak English and any other regional language fluently and idiomatically.