Marketing Director - fabric

  • Fabric
  • London, UK
  • Jan 14, 2021
Full time Marketing

Job Description

THE COMPANY:

fabric is the UK’s leading electronic music business. Since opening in 1999, the team’s relentless focus on presenting high-quality music in a striking setting has made fabric one of the world’s most revered late-night music venues. fabric has 4 times been voted #1 Club in the World and has welcomed over 7 million patrons in the 20 years. In November 2001 fabric launched its eponymous record label, which now boasts some 246 releases and has sold over 3 million units, and in more recent years the business has expanded to a wider range of artist releases as well as events around the world – across four continents in 2019. 

ROLE AND RESPONSIBILITIES

We are looking for a passionate, results-driven marketing team leader with a professional background in digital marketing and campaign execution. Interest in the music industry and an intuitive understanding of audience needs / communication channels is a plus; must have the drive and desire to help build a multinational business with a rigorous, data-driven approach to marketing. 

This role will also have P&L responsibility, overseeing fabric records and Houndstooth, as well as our subscription business (fabric first).

You will be expected to:

  • Lead programme marketing (for fabric venue & other fabric programmes)
    • Create the campaign marketing plan for the overall seasonal programme as well as individual events
    • Develop digital marketing strategy (inc. channel, budget & audience plan and KPIs) across key partners (Facebook, RA etc.) to support ticket sales; track performance to optimize future marketing decisions
    • Execute quarterly high-quality seasonal launch campaign (creative assets + media coverage), liaising with agency and marketing partners as needed
    • Develop community marketing strategy to engage high-value niches & clusters to support ticket sales
    • Oversee the creation of marketing content, ensuring campaign assets from promoters is in place and marketing copy tailored to audience and artist needs;  
      • Secure unique content and organise artist interviews where possible
      • For in-house shows, where needed, book and manage photographers, videographers, designers & illustrators
  • Lead PR and social / content marketing
    • Develop and execute proactive PR / earned media strategy to build brand awareness in UK and globally for fabric and Houndstooth
    • Oversee fabric-owned social accounts and establish overall content marketing strategy / KPIs
      • Set strategy, goals and relevant approach to grow fabric followers, interactions and engagement
      • Manage team to oversee creation of social media updates, messaging, content, platforms and roll-out
      • Monitor digital activity including analytics and reporting against metrics and report back
      • Manage and grow fabric's database including audience segmentation
  • Oversee Fabric Records & Ecommerce business 
    • Overall P&L responsibility
    • Develop marketing strategy and ensure aligned / supportive of overall fabric business objectives  
    • Oversee e-commerce strategy, inc. establishment of KPIs and targets 
    • Manage and grow fabric first subscription service  

 PERSONAL AND PROFESSIONAL QUALIFICATIONS

  • Proven track record of digital marketing and campaign-driven execution — 6+ years experience
  • Direct experience managing digital campaigns, developing online channels & community strategy, and evaluating investment vs. returns
  • Entrepreneurial, creative and ROI-focused mindset
  • Organised, prioritised and structured approach to project management 
  • Basic Adobe and Wordpress skills preferable
  • Excel and Powerpoint or Keynote capability essential