Marketing Manager

  • Amazon Music
  • Los Angeles, CA, USA
  • Nov 16, 2020
Full time Marketing

Job Description

This role will own the strategy and execution of new engagement initiatives across owned and operated channels. As the Marketing Manager, you are responsible for defining strategy, planning and executing of best in class customer experiences through effective use of owned & operated marketing channels. A successful candidate will have passion for engagement and retention marketing, continuous A/B testing and strong creative instincts. The ideal candidate will have the creativity to take our global engagement strategy to the next level.

Key Responsibilities:
· Serve as a cross-platform merchandising expert and drive execution of best practices and learnings.
· Continuous A/B testing of visual merchandising, including creative imagery, messaging and CTAs.
· Understand and create customer segmentation, cohorts and testing plans to optimize for customer engagement and retention.
· Establish and optimize reports and perform detailed analysis to drive insights to increase engagement across owned & operated marketing channels and campaigns.
· Obsess over customers and how they discover Amazon Music on the Amazon website and mobile app, Amazon devices and owned and operated entities.
· Makes recommendations to optimize navigation and product page funnels, based on metrics and industry best practices.
· Experience using data and metrics to measure impact and determine improvements
· Experience using Microsoft Excel to manipulate and analyze data
Basic Qualifications:
· 7+ years of marketing experience
· Experience using data and metrics to measure impact and determine improvements
· BA/BS required.
· 5+ years of relevant work experience managing online customer experience, marketing strategies, and site merchandising, preferably in consumer retail, e-commerce or subscription based business.
· Proven track record of creating customer segmentation and executing testing plans.
· Experience managing, analyzing, and communicating relevant results upwards.
· High attention to detail including precise and effective customer communications and proven ability to manage multiple, competing priorities simultaneously.
· Experience managing large scale marketing programs
· A tenacious self-starter who can serve as a strong advocate for our customer and our business.
· Excellent communication, presentation, and interpersonal skills.
· Demonstrated success in delivering results in a fast-paced, rapid-growth environment.
· Highly organized and detail-oriented. Capable of handling multiple projects/campaigns at once amidst rapidly-changing priorities and comfortable dealing with ambiguity.
· Strong analytic and quantitative skills - ability to use data to develop and optimize merchandising programs
Preferred Qualifications:
· Familiarity with SQL and data extraction
· Experience working in the digital streaming industry including a knowledge of current trends

 Basic Qualifications
· Experience building, executing and scaling cross-functional marketing programs from concept to completion
· 4+ years of professional non-internship marketing experience
· Experience using data and metrics to measure impact and determine improvements
· Experience using Microsoft Excel to manipulate and analyze data
· Understand and create customer segmentation, cohorts and testing plans to optimize for customer retention and engagement.
· Proactively request new analytics with our BI team. Establish and optimize reports and perform detailed analysis to drive insights to increase engagement.
· Obsess over customers and how they discover Amazon Music on the Amazon website and mobile app, Amazon devices and owned and operated entities.
· Proven track record of creating customer segmentation and executing testing plans.
· Experience managing, analyzing, and communicating relevant results upwards.
· High attention to detail including precise and effective customer communications and proven ability to manage multiple, competing priorities simultaneously.
· Experience managing large scale marketing programs
· A tenacious self-starter who can serve as a strong advocate for our customer and our business.
· Excellent communication, presentation, and interpersonal skills.
· Demonstrated success in delivering results in a fast-paced, rapid-growth environment.
· Highly organized and detail-oriented. Capable of handling multiple projects/campaigns at once amidst rapidly-changing priorities and comfortable dealing with ambiguity.
· Strong analytic and quantitative skills - ability to use data to develop and optimize merchandising programs
 
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