Coordinator, Consumer Marketing

  • Music Choice
  • New York, NY, USA
  • Nov 11, 2020
Full time Journalism

Job Description

Description

Reports to: Manager, Consumer Marketing

Write, edit and brainstorm content for our multi-platform products in a range of voices and styles for a variety of projects and formats, including TV, social media and web. Work collaboratively on artist and label marketing initiatives and help to build strong label relationships. 

Accountabilities:

  1. Initiate and execute onscreen tactics tied to overarching business priorities (SVOD and Music Choice PLUS); Support team on the development of ideas to utilize direct custom feeds to drive trials and subscribers. 
  2. Pitch and execute creative tactics to engage the Music Choice audience and direct consumers to ETV platform; Prioritize driving to paid subscription products.
  3. Research, write and fact check compelling and relevant content that speaks to the core Music Choice audience across multiple platforms and markets artists included in label strategy.
  4. Has hands on, practical knowledge of all Music Choice products and is conversant about our products.
Requirements
  • Bachelor’s degree in Journalism, Communications or related field preferred
  • Experience as a writer for web and/or print magazines, especially those with a music focus, or multimedia experience a plus
  • Proficiency in Microsoft Office and other computer applications commonly used in business environments
  • Bilingual in Spanish or French not necessary, but a plus
  • Experience with brands focused on Gen Z and/or Millennials preferred 
  • Soft skills:  organized; excellent writing and research skills; demonstrate accuracy and detail; demonstrate effective time management and a proactive, detail and deadline-oriented approach to workflow; able to interact with multi-disciplines/departments