The Manager of Email and Digital Strategy is a leader in crafting and optimizing Carnegie Hall’s email marketing efforts from start to finish based on departmental and institutional objectives, primarily including (but not limited to) support of institutional messaging, constituent stewardship, ticket sales, fundraising, and educational outreach and recruitment. Responsibilities include collaboration on campaign timelines, copy, segmentation, and content; oversight of email routing and approvals; data-informed recommendations for iteration based on response rates and testing; and technical maintenance of the email system and processes. They actively seek opportunities for growth in thoughtful marketing automation by creating more efficient and effective workflows, and ensure technical aspects are running smoothly between the ESP (Wordfly) and CRM (Tessitura). Within the Digital Content and Engagement team, this position works closely with colleagues to consider how email marketing and approaches are a thoughtful component of holistic, cross-platform campaigns, and is responsible for usability testing of new website functionality. They report to the Director of Digital Content and Engagement, and manage a full-time email coordinator responsible for day-to-day email operations, such as content entry and circulation for approvals.
The Manager of Email and Digital Strategy is knowledgeable about best practices in email and web design, and ensures these standards continue to be met, testing and enhancing email templates to comply with trending technologies and device standards. They also manage technical aspects of the ESP, maintain relationships with third-party vendors, and work together with technical support and Carnegie Hall’s IT teams to resolve issues efficiently.
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