You’re an experienced, savvy, resourceful social media manager with a track record of managing social media content development and programming for notable brands. You are a multi-skilled marketer with both creative vision and operational excellence so that you can manage content from end-to-end. You have the ability to think strategically about your target demographic and the technology platform you’re designing content for so that you can craft content that engages, delights, and informs customers about what Pollen Marketplace has to offer. Because you will be overseeing the content creation process, you have excellent project management skills, plus the vocabulary and ability to work with design and video teams in a fast-paced environment. You balance art and science and are just as comfortable analyzing success through a data-lens, while having a strong intuitive feel for crafting engaging, digital-first content strategy.
In the next 12 months you will…
Create social media content strategy that's authentic to Pollen brand - curated marketplace of shared experiences for young people. Success will be measured by how effectively you represent and create engagement around diverse faces, experiences, and music genres.
Create social media content strategy for Pollen-owned brands, including SWAT, Campus Vacations, ABODE Moments, Lifestylz and Formaly, Field day and potentially more. Success will be measured by the satisfaction score of the brand owner/marketing manager and fan engagement.
Maintain quality social media presence across all brands, including regularly updating and refreshing IG highlights, reading comments, engaging with community, flagging any feedback to your manager as necessary. Success will be defined by regular maintenance and upkeep of social accounts.
Produce a weekly social media performance report that uses data to develop next steps for testing and improving content performance, brand awareness, and audience engagement. Success will be defined by how consistently and effectively you translate data into actionable recommendations that improve brand awareness and content performance, and then communicate it back to stakeholders.
Advise on and execute experiments that intelligently use native features - IG TV, Live, trending stickers, etc - to optimize content performance. Success will be defined by rigorous creation of hypotheses, tests, and data reporting on tests.
Create or crowdsource content that is low-production-lift and native to IG (ex: Story takeovers, Story tap-through-engagement plans, UGC). Success will be defined by how efficiently you can curate, get permissions for, and program content.
Create and manage social programming calendars with at least 2 weeks visibility into future posts. Success will be defined by consistently maintaining 2 weeks visibility and percentage of posts approved for airing during each review session with the brand lead.
Manage daily programming of content. Includes content uploading, drafting captions, adding CTAs, checking for errors. Success will be measured by ability to quickly ramp up to agreed-upon programming cadence and maintain it consistently and with high performance and accuracy.
Recommend how to expand social strategy to other demographics and partner-relevant platforms (Twitter, YouTube, Twitch, etc). Success will be defined by the ability to craft a clear, efficient, and business-relevant strategy with KPIs for expansion into new platforms.
Engage with and manage Pollen IG community through comments, visiting follower profiles and engaging with their posts etc, re-sharing Story mentions as appropriate. Success will be measured by an increased engagement rate over time.
Act as final quality check on all posts - typos, correct links, correct art, correct captions. Success will be measured by percentage of posts that do not need to be edited or taken down after being published.
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