Product Marketing Manager

  • The Octave Group
  • New York, NY, USA
  • Nov 02, 2020
Full time Product Manager Sales

Job Description

You love music. You care deeply about the products you work on. You know how to understand, connect with and deliver a message to an audience. You are creative, resourceful, driven and a team player.

As a Product Marketing Manager under the PlayNetwork brand, you will be responsible for the development of value props and positioning, audience segmentation, GTM, and sales enablement for PlayNetwork products/services, including Apple Music for Business campaigns.

What your day to day looks like:
  • Driving product marketing for PlayNetwork’s services portfolio, including research, positioning, content, and campaign development in order to create demand.
  • Identifying and mapping buyer journeys, pricing strategies, and demand scenarios for multiple markets.
  • Crafting compelling messages for specific audiences aligned with buyer need.
  • Partnering with Product team to define market needs, features, roadmap and feedback cycle.
  • Partnering with Growth Marketing to bring products to market through integrated channels.
  • Partnering with Sales to ensure resources, materials, tools, and training is validated and conducted, and contribute to proposals and RFPs.
  • Contributing to other product and corporate product features as required.
  • Domestic and international travel may be required.
What you bring to the table:
  • BA degree in marketing, business or related field or equivalent experience. 
  • 5+ years of B2B marketing experience, with at least three years in product marketing.
  • Experience launching products/services to targeted audiences.
  • Demonstrated understanding of the B2B marketing and sales process.
  • History of delivering compelling product content with the data to back it up.
  • Highly analytical and data-driven while also being a creative problem solver and communicator.
  • Working knowledge of marketing automation platforms, analytics services, and campaign builds.
  • Experience across traditional branding channels (on and offline) with a passion for digital media.
  • Dynamic, innovative marketer with data-driven analytical skills, business acumen and industry presence.
  • Proven ability to set goals, analyze performance and measure results. 
  • Demonstrated ability to integrate creative and strategic thinking into cohesive planning that. builds brands, drives traffic, gets results, and has a “wow” factor.
  • Have a strong sense of the external environment and the competitive landscape.
  • Excellent verbal and written communications skills.
  • Entrepreneurial spirit, sound judgment and decision making, a passion for building business, and the ability to work across a matrix environment.
Work Requirements:
  • Must be authorized to work in the United States
  • Ability to perform primarily sedentary work (sitting or standing) for long periods of time, frequently using a computer (visual acuity, fine motor skills) and telephone (talking/hearing)
  • Critical Thinking — using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems. 
  • Judgment and Decision Making — Considering the relative costs and benefits of potential actions to choose the most appropriate one. 
  • Complex Problem Solving — Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
  • Deductive Reasoning — The ability to apply general rules to specific problems to produce answers that make sense.
  • Active listening — Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
  • Due to the nature of our business, you may be exposed to potentially offensive lyrics and/or video.

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