Social Media Coordinator

  • Yellowbrick
  • Remote (New York, NY, USA)
  • Oct 13, 2020
Full time Social Media

Job Description

Social Media Coordinator (Location: New York City or Remote)

Yellowbrick’s mission is to inspire the next generation of talent to pursue their passions and discover their dream careers. Working in partnership with the world’s leading universities and brands, Yellowbrick creates accessible and open-access learning experiences that help tomorrow's leaders discover and pursue career paths in growing, global industries including fashion, sports, beauty, music, gaming, hospitality, streetwear and sneakers.

We are looking for an accomplished Social Media Coordinator to support our Social Media Acquisition Marketing Manager and team in NYC (remote until further notice). As a Social Media Coordinator, you will develop original content, suggest creative ways to attract more students and promote our brand. Ultimately, you should be able to increase student enrollments and customer engagement metrics aligned with broader marketing strategies.

Social Media Coordinator Job Responsibilities:

  • Execute a results-driven social media strategy across Facebook, Instagram, LinkedIn, Twitter, and YouTube

  • Write audience appropriate copy for each of Yellowbrick’s accounts

  • Create and edit visual assets (graphics, animations, videos) to sustain and grow the audience’s curiosity and interest

  • Curate relevant content for each Yellowbrick course

  • Research audience preferences and discover current trends, news, and relevant information

  • Schedule and publish across social media channels, and other owned media channels for each Yellowbrick course

  • Maintain unified brand voice across different social media channels

  • Collaborate with Marketing Manager on the social media calendar

  • Keep abreast of the latest social media best practices and technologies

  • Drive engagement, grow audience and brand awareness

  • Provide customer service via social media messages, inquiries, and comments

  • Review analytics and create reports on key metrics

  • Assist with various projects designed to increase awareness and drive student enrollment

Social Media Coordinator Qualifications / Skills:

  • Passion for social media and proficiency with major social media platforms and social media management tools

  • Proficiency with video and photo editing tools, and digital media formats

  • Excellent social listening skills

  • Strong copywriting and copy editing skills

  • Top-notch oral and verbal communication skills

  • Creative eye

  • Ability to understand historical, current, and future trends in the digital content and social media space

  • Impeccable time management skills with the ability to multitask

  • Detail-oriented approach with ability to work under pressure to meet deadlines

  • Great attitude with graphic or video edit requests

  • Team-oriented

Education and Experience Requirements:

  • Bachelor’s degree or equivalent experience in marketing or a related field

  • 1-3 years experience with B2C social media marketing or content development

  • Experience with Adobe Creative Cloud (Photoshop, Premier Pro) or equivalent digital media editing tools a plus

  • Direct experience using social media management tools (Hootsuite)

  • Experience with ROI-driven customer acquisition campaigns

  • Demonstrated track record of amplifying content and brand awareness through relationships with partners, influencers, and brand community

  • Well organized and able to meet deadlines

  • Personal interest in and/or knowledge of fashion, beauty, sports, sneakers, gaming, hospitality, or music a plus

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