Head of Ad Growth & Strategy

  • Linkfire
  • Los Angeles, CA, USA
  • Oct 06, 2020
Full time Advertising Commercial

Job Description

Linkfire is looking for a full-time Head of Ad Growth & Strategy to join our LA office. You will join a company with roots and heart in music. We’re a team of designers, engineers, product managers, and more, drawn from every corner of the globe.

The common denominator? Music—we live and breathe the stuff. 

You will report to the Chief Business Development Officer, Andrea Arcari.


The Role:

The right candidate will find this role to be a chance to shape and build a core business unit in a fast-growing organization, together with the CBDO. 

Your responsibilities will cover both our Ad Network and Ad Sales strategy. You will be cultivating and expanding our relationships with strategic partners and build a systematic path forward. 

You will interface with stakeholders in and out of the organization, including senior management. 
We are looking for you to engage in Direct/PMP Sales and Outreach to top tier partners. The role will grow to build further upon the existing team.



  • Together with the CBDO, develop and own Linkfire’s ad sales and ad network strategies including validating our product-market fit, develop go-to-market and pricing strategies
  • Oversee Ad Sales & Revenue Planning 
  • Prospect, negotiate, and cultivate strategic partnerships with direct agencies, advertisers, networks, and publishers
  • Publisher Partner Growth & Expansion
  • Direct/PMP Sales and Outreach
  • Create the foundation to scale the Digital Advertising unit within the organization
  • Manage relationship to internal stakeholders to secure expansion budgets
  • Manage high-level relationships with our network of publishers to increase and optimize on inventory.


Abilities and Skills:

  • You have 8+ years of experience in digital media sales
  • You have an existing agency and brands book of business and relevant contacts 
  • You have an exceptionally strong commercial understanding of the Ad Tech space and revenue management
  • You have a strong entrepreneurial spirit, where others see obstacles you see challenges, and you are able to think and operate creatively to overcome them
  • You’re a strategic communicator with the ability to work with business strategy teams as well as technical teams
  • You’re a self-starter with a proven ability to execute, both individually and as part of a team
  • You have a solid understanding of Ad Networks and are at ease and credible with senior sales and agency executives
  • Proven ability to gather and filter complex data, providing insights related to analytics and revenue creation
  • It’s a must that you love all things music
  • It would be a plus if you have a solid understanding of the music market and its complexity. Prior experience in the music industry is an advantage.


About us:

Linkfire was founded as a response to the increasingly complex nature of digital music marketing. Listeners the world over are streaming through different services—so how do you connect to all of them at once, simply and smartly?

Our technology links fans directly to the content they love in their favorite app. At the same time, we empower everyone from major labels to independent artists with unparalleled audience insights.

Since we started, we’ve become a trusted partner to the music industry’s biggest names, as well as thousands of soon-to-be biggest names. We’re headquartered in Copenhagen, with offices in NYC and LA. Every day we help artists we adore to realizing their potential through the power of music data.

Underpinning our culture is collaborative, agile processes, and something we like to call the ‘Nordic spirit.’ It means working together with transparency, respect, and honesty. And that goes for the way we do business too.


What’s in it for you:

The opportunity to create the must-have product for the music industry and ensure that every month over 130+ million music fans get the best experience

  • An open, informal entrepreneurial startup working environment
  • A truly international spirit, with 4 global locations and over 20 different nationalities 
  • Generous paid time off plans and a Scandinavian work-life balance right here in LA
  • We offer an employee warrant scheme and employee health benefits
  • Enjoy paid daily lunches with your colleagues
  • The chance for your work to impact the music consumption of millions of music enthusiasts all over the globe.


Music has the unique power to unite us all. It transcends cultures, languages, and borders.

Every day, we help artists from around the world connect with their fans, and we’re immensely proud to count such a diverse range of creators as our users.

We embrace this diversity inside our offices too. At Linkfire, we want you to find a place to belong and feel encouraged to be your authentic self.

We, therefore, do not tolerate discrimination in employment on the basis of race, color, age, sex, sexual orientation, gender identity or expression, religion, disability, ethnicity, national origin, marital status, protected veteran status, genetic information, or any other legally protected classification or status.