Senior Manager, Social Media

  • Pitchfork
  • New York, NY, USA
  • Sep 15, 2020
Full time Social Media

Job Description

Come and work for Pitchfork, one of the most respected music brands in the world. The Senior Manager of Social Media will partner with Audience Development and site leads to craft initiatives that introduce our content to new readers and build loyalty with our existing audience. We’re looking for a smart, experienced Senior Manager of Social Media to help grow Pitchfork’s presence on every major and emerging social media platform. Join this team of innovative and creative storytellers to help change the future of digital media, and be a part of Condé Nast – a world-class organization with some of the biggest brands in the industry.

The ideal candidate will be someone who deeply understands the digital media industry, is highly analytical, and is nimble and creative with the ability to incorporate data and testing into the decision-making process. We need people who have an entrepreneurial spirit, an inherent understanding of the web, and an eye for strategy. Curiosity, motivation, and rigor are a must, and a love for music is of course a plus.

Primary Responsibilities:

  • Collaborate with brand stakeholders to develop and execute data-driven audience growth plans across all content distribution platforms

  • Liaise with Managing Editor on packaging of special projects and digital cover stories, work on editorial social strategy

  • Liaise with senior editors weekly on growth opportunities in editorial tied to targeted trends, topics, and initiatives

  • Identify new growth opportunities and best practices based on emerging digital trends, competitive business intelligence, and consumer insight

  • Develop and experiment with new content executions onsite and in emerging distribution platforms

  • Lead audience and social strategy for Pitchfork’s growing events and festival business

  • Bring new, innovative ideas to the table and push the brand’s boundaries on social platforms

  • Work with digital, audio, and creative departments to ensure that social strategy is baked into every part of the editorial process, and secure exclusive content for social channels including behind-the-scenes photos, videos, on-site coverage from live events, and tentpole activations

  • Spearhead, manage, and oversee social content partnerships both within Condé Nast and across the web with like-minded brands

  • Develop original social-first franchises that can be sold to advertisers

  • Collaborate with editors to pitch, conceptualize, and optimize content to perform on social

Required Skills:

  • Undergraduate degree in related field (marketing, analytics, communications, science, business, finance, accounting, or statistics) required. 

  • 4+ years of experience in the media and entertainment industry, digital advertising agency or online marketing, advertising, or publishing organization, with a thorough understanding of online business models and strategies.

  • Detailed knowledge of major web analytics tool such as Google Analytics, Omniture, Parsely, and/or Chartbeat

  • Experience with a multivariate testing tool (e.g. Adobe Test & Target, Optimizely) to optimize marketing and user experience initiatives

  • Solid understanding of social and mobile channels, and deep familiarity with social analytics tools

  • Ability to clearly articulate and present analyses to all levels of management, including c-suite executives and Editorial leadership

  • Entrepreneurial, digitally savvy, with exceptional analytical, quantitative, problem-solving, and critical thinking skills

  • Proven experience hitting key social metrics

  • Confident, collaborative, and communicative with a desire to thrive in a fast-paced media environment

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