Social Strategist / Social Lead (Asia)

  • #BeApp
  • Remote (within Asia)
  • Jul 07, 2020
Full time Communications Marketing Social Media

Job Description

We’re hiring! We’re BeApp, the new destination for musicians. We’ve already streamed some of the best artists in the world: Katy Perry, Diplo, Nicky Jam, Tinahse and Lil Yachty and 100s more. But we want to help take aspiring Asian creatives and music makers to take it to the next level. We’re your new home for 24/7 streaming and with us, the sky’s the limit. 

We’ve already made it into #5 in the South American App Stores, secured 1M app downloads and 100M front row viewers – but it’s about to be a whole lot more than that.  

Last month we launched the next phase of BeApp: the unmissable streaming destination for aspiring musicians. For the first time, our users can broadcast their bedroom performances to the world stage, at the click of a button. We’re the new home for dreamers, creatives, go-getters and everything in between. Our user generated platform puts unsigned talent up front and center – right where they should be. We’ve created the place to find, host and elevate the next big thing. No strings. No limits. We say: dream big, stream bigger. 

We are looking for a qualified social media expert and marketing strategist to join our team. You will develop, craft and implement a comprehensive strategy to grow our user acquisition process, social media presence and influencer relationships in Asia. 

As our media and marketing strategist, you should have your finger on the pulse when it comes to all things in the Gen Z content universe, especially as they relate to Asia and its audiences. You’re fluent in TikTok trends, well versed in meme culture and have an appetite for the digital landscape and internet subcultures.  

Ultimately, you’ve got an eye for pop culture trends, influencer culture and the ways in which we can leverage these themes to amplify BeApp’s presence in Asia. You're able to harness your knowledge of these spaces to market BeApp to a new audience, especially when it comes to acquiring new users outside of the U.S. You recognize the value of storytelling when it comes to social strategy and marketing – and know the Asian social marketplace inside and out. Ideally, you’ll have a strong interest in music and be ready to bring this to the table for creative pitches and relate your knowledge to overall growth strategy in Asia. 

Responsibilities:

  • Collaborate with the wider team on marketing and product development to create and amplify noise around new BeApp launches 
  • Monitor user engagement and make suggestions around content optimization (such as producing creatives for BeApp content on TikTok, IG, FB)
  • Stay on top and ahead of current social media trends and emerging digital technologies in Asia
  • Pitch influencer and social strategy to the team and provide campaign ideas and timelines around their implementation 
  • Research potential partnerships for BeApp content production and candidates in the music and influencer spaces who would be ideal BeApp Ambassadors for our presence in Asia. 

Requirements: 

  • You are native and based in Asia (let us know what's your country and city; we will not consider applications from outside of Asia*); you speak the local language.
  • Hands on approach when it comes to inserting yourself into the heart of social storyboarding and catapulting this strategy at scale throughout Asia
  • Experience working in social media spaces, with strong attention to detail when it comes to identifying trends and building campaigns around them
  • Ability to produce and juggle creative, marketing and branding ideas…all at once
  • Excellent communicator with an eye for trends, storytelling and experience in producing compelling social content 
  • Ability to identify target audience preferences and build content strategy around them

If you feel you are the person we are looking for, do not hesitate to send us your CV and a cover letter (1 page) telling us a bit of your background and goals, and how you'd see yourself adding to BeApp team. We will not consider applications without cover letter/ not in english. 

We look forward to hearing from you!

>>> Please send your CV and Cover Letter via Doors Open.