Email Production Specialist

  • Warner Music Group
  • Los Angeles, CA, USA
  • May 22, 2020
Full time Communications CRM Data Science

Job Description

We are Warner Music Group, home to a broad roster of new stars and legendary artists through a collection of the best-known record labels in the music industry including Asylum, Atlantic, Big Beat, Canvasback, East West, Elektra, Erato, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Reprise, Rhino, Roadrunner, Sire, Spinnin’, Warner Records, Warner Classics, and Warner Music Nashville, as well as Warner Chappell Music, one of the world's leading music publishers, with a catalog of more than one million copyrights worldwide.

For more than four decades, WMG has been an industry-leading force in providing a world-class array of services designed to help artists and labels grow their careers and their businesses. Artist & Label Services is the umbrella for WEA (Warner-Elektra-Atlantic) – the pioneering WEA distribution and marketing network – and Alternative Distribution Alliance (ADA) – the groundbreaking global distribution company for independent artists and labels.

We currently have a fantastic opportunity to join our innovative and highly sought-after Email Operations team at Warner Music Artist Services.

A little bit about our team:

The Fan Engagement & CRM team sits at the center of Warner Music Group, within the Artist Services division, guiding & supporting our frontline labels and territory teams in their mission to bring our artists’ music to fans around the world. We are champions of the fan experience who use data, technology and empathy to develop long term relationships between consumers and WMG artists and brands. The team provides strategic and operational support through marketing technology, fan-level analytical insight and campaign planning. Support is delivered through multiple channels and fan engagement touchpoints. Programs are designed to help move fans from casual, anonymous listeners to committed, known fans of Warner Music Group artists and labels. 

Why this could be your next big break:

The Email Production Specialist produces and executes email campaigns for Warner Music Group’s labels, primarily Warner Records and Rhino. The majority of the Email Production Specialist’s day to day involves the successful coding, editing, quality assurance (QA) and deployment of email campaigns including editing of existing templates to customizing emails. The Email Production Specialist is a multi-tasking self-starter with strong technical email production, project management, analytical, and communication skills.  The Email Production Specialist works with a diverse group of individuals, including project managers, digital marketers, ecommerce managers, campaign managers, creative designers, and web developers. 

Here you’ll get to:

  • Build, QA, and deploy multiple email campaigns per week for various artists/brands.
  • Maintain subscriber/purchaser data, imports, and segmentation using a combination of tools and databases.
  • Set up, configure, and manage marketing automation campaigns.
  • Stay up to date with software, hardware, and email client spaces to adapt responsive templates and emails accordingly.
  • Execute a high-volume, high-quality workload for high-profile brands in a fast-pace, dynamic and creative environment. 
  • Escalate issues impacting production cycle dependencies and deadlines. 
  • Facilitate production calls to plan and prioritize requests and adjust course if business requires.
  • Act as the subject matter expert on email campaign operations – distribute, create, communicate and apply best practices and learnings to continually improve results.
  • Suggest operational and workflow improvements to constantly improve in house production process.
  • Work with stakeholders to compile relevant content and assets while managing expectations and production schedules.
  • Implement testing strategies, such as A/B testing, to optimize campaigns and programs.
  • Follow quality assurance plans and protocol to ensure flawless execution and deployment. 

Rockstar candidates will be able to:

  • Must have technical email production experience and proficient knowledge of CSS, HTML, Excel, responsive email design and Dreamweaver.
  • Resourceful problem-solver who quickly gathers information and is comfortable with new technologies and concepts.
  • Strong knowledge of, and direct experience with enterprise-level Email Service Providers and CRM platforms (Salesforce Marketing Cloud/Exact Target a plus).
  • Understanding of email marketing concepts, metrics, tools, technology, KPIs and industry best practices, such as deliverability and sender reputation.
  • Working knowledge of regulatory requirements as they relate to direct marketing and customer management programs (e.g., privacy regulations, CAN-SPAM Act, data management, etc.).
  • Ability to thrive and meet aggressive goals and timelines in a fast-paced high-volume, and ever-changing environment. 

It would be music to our ears if you also had:

  • College Degree preferred
  • 1-2 years experience in email marketing production, preferably in conjunction with project, account or CRM management.
  • Knowledge of Salesforce Marketing Cloud AMPscript is a plus.
  • Deep love of music, pop culture and understanding of the “fan” mentality.
  • Highly motivated and capable of managing and prioritizing multiple projects simultaneously.
  • Strong verbal and written communication skills.
  • Excellent organizational skills and a very strong attention to detail. 

Why join us?

Warner Music Group is all about our people. We are one global company made up of the most knowledgeable, passionate, and creative people in our business.

It is the mission of every member of the WMG team around the world to create a nurturing environment for artists, songwriters, and the people behind the music, every stage of their career. We strive to set WMG apart from the rest of the industry by embracing a philosophy of innovation that is part of our company's DNA. 

Consider a career at WMG and be a part of one of the biggest forces in music today. 

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