Product Manager, Marketing, North America

  • The Orchard
  • New York, NY, USA
  • Apr 21, 2020
Full time Marketing Product Manager

Job Description

The Orchard is a leading music distribution company operating in over 40 markets worldwide –  distributing music from independent artists including Ozuna, Skepta, Jorja Smith, John Prine, and Kelsea Ballerini. With cutting edge operations and an unparalleled global team, The Orchard partners with labels of all sizes to make their music and video available across hundreds of digital and physical retailers around the world. At The Orchard, the focus is to provide a comfortable, social and engaging environment to encourage productivity and creativity.

The Orchard has an immediate opening for a NY-based Product Manager. This position will manage all aspects of key artist campaigns with a creative marketing focus. The ideal candidate has a strong understanding of and experience in the music industry, is knowledgeable about North American marketing opportunities and has a network to tap into. 


  • Conceptualize and execute global artist marketing plans from inception to completion
  • Highlight industry trends and marketing opportunities; apply findings to campaigns
  • Liaise with all Orchard teams, including: creative, advertising, sales, branding, sync, legal, and finance to ensure the entire company is on board and contributing to each release
  • Administer and track in real-time each project’s marketing spends, work with finance team to understand the impact of marketing initiatives on the artist’s overall performance
  • Coordinate with artist management to facilitate delivery of audio assets, metadata, and artwork on time and in line with Orchard specifications
  • Manage artist release setup to ensure that the production process stays on schedule
  • Help create and facilitate artist pitches and represent The Orchard during artist meetings and shows
  • Proactively identify potential growth areas and anticipate issues, and highlight areas for discovery
  • Act as local industry representative attending events and conferences as required


  • Strong experience and understanding of the local music industry and digital landscape
  • 3+ years music industry experience within a label or artist management, handling frontline releases and relationships
  • In-depth knowledge of artist campaigns, marketing strategies, and related concepts
  • Ability to develop and maintain high level relationships with key players
  • Highly advanced organizational skills with the ability to multitask and prioritize tight deadlines
  • Confident demeanor and ability to build relationships with artists/labels and management teams
  • Passionate about Independent music, with a willingness to attend industry events and shows
  • Flexibility to work evenings and weekends as required and ability to travel
  • Confident demeanor and ability to build relationships with artists/labels and management teams

About The Orchard

The Orchard is a leading music distribution company operating in over 40 markets worldwide. With a comprehensive artist & label services offering including full-service marketing, sync licensing, comprehensive video services, transparent data analysis, advertising, rights management, digital and physical distribution and more, The Orchard empowers creators and businesses to grow and adapt in the dynamic global industry. 

The Orchard is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law.

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