Junior Retention Marketing Manager

  • TIDAL
  • Warsaw, Poland
  • Apr 01, 2020
Full time Marketing Streaming

Job Description

TIDAL is a global, experiential, entertainment platform built for fans, directly from artists around the world. TIDAL members enjoy exclusively curated content that directly connect artists with their fans in multiple ways. The service offers high-fidelity, CD sound quality music, high resolution video, an opportunity to discover new artists via TIDAL Discovery, and unique experiences via TIDAL X. TIDAL is available in more than 54 countries, with more than a 60 million song catalog and 240,000 high quality videos. For more information, please visit www.tidal.com.

Retention Organization

The retention team at TIDAL is responsible for retaining listeners via engaging experiences and content, driven by personalization and discovery. The Retention team manages the optimization of Life Time Value through engaging life-stage and event based communications across multiple channels. We test, learn, measure and monitor what we do with an eye to constantly improve our KPIs and deliver brilliant customer experiences.

Key Responsibilities

  • Drives customer communications calendar as well as develop lifecycle triggered communications from onboarding, through renewal and upsell.
  • Manages approval process for marketing collateral and communications.
  • Creates and executes test and learn strategies to optimize KPIs across channels
  • Develop and deliver best in class retention and cross-channel communications practices for your market and collaborate with global retention partners
  • Manages ad-hoc projects in addition to day to day campaigns when they arise.
  • Owns segmentation strategy and execution; compiles, tracks and reports campaign results with KPIs to key stakeholders

Qualifications & Experience

  • Minimum 2 years experience in relationship management, CRM, digital retention marketing
  • Team player, highly organized and proactive with a strong attention to detail
  • Deeply curious about customer behavior and action drivers
  • Proficient in coding email HTML
  • Experience with CRM, mobile, and marketing analytics software
  • Experience with mobile marketing platforms a plus

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