Associate Product Manager - International

  • TuneCore
  • New York, NY, USA
  • Jan 11, 2020
Full time Product Manager

Job Description

The Associate Product Manager (APM) - International will be responsible for supporting the international expansion of features and products critical to TuneCore’s continued market leadership. As the APM for International, you will establish the roadmap for internationalization and localization features and see those features from conception to launch. You will play an important role in the product team and you will work with teams across the organization.

This role requires a focus on the user, a commitment to action-oriented analysis, and a thirst for continuous learning. The candidate must have the dual ability to be a strategic thinker and be hands-on in an evolving, entrepreneurial environment.


  • Drive product development, from conception to launch, of the products and product solutions associated with internationalization and localization — both consumer-facing features and back-end systems
  • Define, prioritize, and communicate short and long-term international product goals
  • Develop an understanding of customers by conducting research, data analysis, customer interviews, and usability testing, as necessary
  • Partner with engineering, marketing and customer operations to bring new products and features to market, including activities like launch messaging and customer support.
  • Identify and track essential qualitative and quantitative metrics for evaluating the impact of the product initiatives you lead, and for informing future decisions
  • Work collaboratively to ensure consistency across all TuneCore products
  • Write product requirements, develop user flows and mock-ups based on stakeholder feedback
  • Define the “What” and the “Who” and manage delivery. Be able to breakdown goals and strategies into actionable deliverables and milestones
  • Propose new features and products for approval by senior management, working cross-functionally to build business case and define ROI
  • Manage and update product documentation such as PRDs, business requirements, use cases, user flows/stories, flows, and functional specs
  • Support prioritization of feature backlog and support management of the development queue
  • Assist in determining the best technical implementation methods with the engineering team, work closely with QA on acceptance testing and support product launches
  • Drive metrics-based optimizations to the product —striking the right balance between fixing bugs while enhancing and launching new features
  • Work with third party vendors to implement new features and manage day-to-day issues
  • Proactively build knowledge base to intimately know the market, product, product line and competition
  • Keeps abreast on what’s happening within the digital and music industry and proactively shares strategic insights with the leadership team
  • Strong knowledge of industry best practices and competitive landscape


  • 3-5 years of product management experience
  • Experience with developing international products with a focus on translation, localization and internationalization
  • Demonstrable track record of building, launching and managing digital products and services internationally
  • Experience with waterfall and agile methodologies
  • Proven track record in working collaboratively across functional areas to drive results – can interact effectively with representatives from Technology, Operations and Marketing
  • Strong technical understanding (development methodologies, phases, etc.)
  • Experience with translation, localization and internationalization tools
  • Strong ownership, communication and presentation skills
  • Ability to quickly translate and communicate complex problems or concepts
  • Demonstrate thoroughness, follow-up, attention to detail and ability to meet deadlines
  • Experience with concepts of User Experience and User Interface design
  • Experience with design and prototyping tools (Adobe Photoshop, Adobe Illustrator, Sketch, Adobe XD)
  • Excellent time management skills, with the ability to prioritize, multi-task and work under shifting deadlines
  • Bonus points for knowledge of the digital music industry is highly preferred
  • BS or BA degree, or higher
  • Fluency in Spanish or other languages, a plus

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