Artist Marketing Strategy Lead, YouTube

  • Google
  • New York, NY, USA
  • Nov 06, 2019
Full time Marketing Product Manager Sales

Job Description

Minimum qualifications:

  • Bachelor's degree or equivalent practical experience.
  • 6 years of experience working in music/tech marketing, digital marketing, or strategy consulting.

Preferred qualifications:

  • Master's degree.
  • Experience with spreadsheet software and specific applications to key performance indicator tracking campaign budget management.
  • Integrated marketing leadership experience, with the ability to manage large budgets.
  • Ability to work on multiple projects simultaneously in a fast-paced, dynamic environment.
  • Ability to present to executive-level and large external audiences. Exceptional problem solving and analysis skills and impeccable business judgment.
  • Excellent collaboration and communication skills, with ability to lead and build partnerships with product partners and other cross-functional teams.

About the job

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey.

From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the voice of the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.

YouTube has become the expressive platform for culture and society today. Together we are building a global destination for creativity, learning, and free expression. We have made investments in building our Artist Marketing team to prove our value to artists and better serve the music industry in breaking new music and acts.

You will lead strategy and business operations for our Artist Marketing team across global campaigns and strategic projects. This requires a creative, organized, and motivated professional to guide strategy development, manage our artist pipeline, and help build the tool and processes to launch global artist marketing campaigns. You will oversee the strategic development of our approach with our partners and the broader industry, working with our product, artist relations, programming, brand and creative, press, media teams, and more to build full-scale promotions that serve our business and our artist partners.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Responsibilities

  • Evolve and operationalize our holistic promotional landscape, from deep-and-immersive partnerships with artists to scaled-impact offerings and products.
  • Define how we bring our growing suite of products to market. Build the multi-year roadmap to being an exceptional artist marketing organization globally.
  • Build artist pipeline and end-to-end selection process, including methodologies and decision-making structures to evaluate artists for partnerships. Build industry-facing narratives to position YouTube Music’s unique and differentiated position to drive clarity of impact, and excitement around our campaigns, tools and services.
  • Lead product launches and build turn-key strategies for global counterparts to do the same. Shape global investment frameworks and define the tiers of priority markets.
  • Build business processes and lead cross-functional strategic projects. Develop relationships with cross-functional leadership and external partners to drive alignment and decision-making on to-be-developed strategies and initiatives.

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