Job Description
岗位职责
1. 负责音乐作品推广，具备独立推歌能力，能凭借专业音乐审美筛选优质曲目，同时精准判断热门音乐的策划方向，制定推广方案以提升歌曲播放量、传唱度及艺人影响力。
2. 运营公司及艺人的社交媒体账号，策划社媒相关内容，提升账号活跃度、粉丝粘性，助力音乐内容曝光。
3. 配合团队完成项目落地，包括与艺人、内部团队沟通需求，跟进推广进度，收集传播数据并复盘优化，保障营销效果。
任职要求
1. 拥有1-2年音乐行业或相关营销工作经验，了解唱片公司运作流程、音乐宣发链路者优先。
2. 具备扎实的音乐审美能力与热门音乐策划判断力，对市场流行趋势、不同曲风特点有敏锐感知。
3. 工作态度踏实仔细，有强烈的责任心，能严谨把控推广细节，避免流程疏漏。
4. 具备良好的团队精神，善于跨部门沟通协作，能积极配合团队达成整体音乐营销目标。
Job Category:
Marketing, Streaming & Digital Media
We are UMG, the Universal Music Group.
We are the world’s leading music company.
In everything we do, we are committed to artistry, innovation and entrepreneurship.
We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries.
We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.
Our vast catalog of recordings and songs stretches back over a century and comprises the largest, most diverse and culturally rich collection of music ever assembled.
As digital technology refashions the world, our unmatched commitment to lead in developing new services, platforms and business models for the delivery of music and related content empowers innovators and allows new commercial and artistic opportunities to flourish.
Knowing that music, a powerful force for good in the world, is unique in its ability to inspire people and bring them together, we work with our artists and employees to serve our communities.
We are the home for music’s greatest artists, innovators and entrepreneurs.
Together, we are UMG, the Universal Music Group.